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Designing effective messages for microbial food safety hazards

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Powell, Douglas (main author), Mathiasen, Lisa (author), Jacob, Casey (author)
Format:
Journal Article
Publication Date:
2010
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176
Subject Term:
attitudes, audience analysis, audience research, communication planning, consumer attitudes, consumers, food, food safety, information needs, information sources, message content, risk communication, social marketing