Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08593
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a research study, Louisiana Agriculture College Extension, Baton Rouge. 3 pages.
Pages 77-78 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for the master of science, Michigan State University, East Lansing. 1962. 205 pages.
Page 62 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for master of arts in adult education, University of Maryland, College Park. 1960. 91 pages.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08948
Notes:
Page 6 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Brief description of the author's M.S. thesis, University of Wisconsin, Madison. 1939. 36 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06719
Notes:
AGRICOLA CAT 90939434; Contains Abstract and Table of Contents only, Blacksburg, VA : Virginia Polytechnic Institute and State University, 1990. vii, 113 leaves : ill., forms (Ph. D. dissertation; Educational Research and Evaluation), This study investigated a systematic process for improving the understanding or comprehensibility of the educational publications produced by the Cooperative Extension Service. A model of a publication development process based on learning principles was created. This study investigated the effectiveness of the model with Extension subject-matter specialists developing publications for 4-H youth. Specifically, this study was conducted in three parts: the model of the text-development process was taught to subject-matter specialists; the specialists in turn used the model to develop educational texts for 4-H youth; and finally comprehensibility testing of the text passages produced by the specialists with 4-H youth members and adult leaders was conducted. This study confirmed that the utilization of learning principles within the text-development process can improve the comprehensibility of subject matter information presented in Extension educational publications. (original)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07495
Notes:
AGRICOLA CAT 90939434; Table of contents, abstract, and "Developing Effective Publications", Blacksburg, VA: Virginia Polytechnic Institute and State University, 1990. 113 p. (Ph.D. dissertation).
Pages 71-72 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis forthe master of science degree, North Dakota State University, Fargo. 1961. 104 pages.
Pages 75-77 in Extension Circular 521, Review of Extension Research, January through December 1958, U.S. Department of Agriculture, Washington, D.C. Summary of the thesis for a Master of Science degree in agricultural economics, Michigan State University, East Lansing. 1958. 138 pages.
Arbour, M.B. (author), Mason, I.C. (author), Peterson, S. (author), Sabrosky, L.K. (author), and Louisiana Extension Service, Louisiana State University; Division of Field Studies and Training, Extension Service, U.S. Department of Agriculture; Division of Field Studies and Training, Extension Service, U.S. Department of Agriculture; Division of Field Studies and Training, Extension Service, U.S. Department of Agriculture
Format:
Report
Publication Date:
1946
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 27 Document Number: B02740
Notes:
Baton Rouge, LA : Louisiana State University, Cooperative Extension Work in Agriculture and Home Economics, 1946. 8 p. (Extension Service Circular No. 434). Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26598
Notes:
3 pages., Summarizes principles identified in a book published 40+ years ago (Donald R. Murphy, What farmers read and like) and invites readers to compare them with guidelines used today for attracting farm readers.
Provides limited information in response to the question, but describes a readership analysis service offered by the Field Studies and Training Division of the Extension Service, U.S. Department of Agriculture. It has analyzed extension publications from 46 states and Puerto Rico.
Online via keyword search of UI Library ecatalog., Report of newspaper reading among 241 farmers in Gujarat State, India. Findings suggested that newspapers play an important part in popularizing the agricultural practices of farmers. Author recommended that sufficient space should be given to agricultural information, and it should be published on time, more understandable, interesting, acceptable to readers, and in regional-language newspapers.
Australia: Compiled and published by Information and Extension Training Branch of the Queensland Department of Primary Industries with the Assistance of Funds from the Commonwealth Extension Services Grant, Brisbane, Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: C20867
Australia: Compiled and published by Information and Extension Training Branch of the Queensland Department of Primary Industries with the Assistance of Funds from the Commonwealth Extension Services Grant, Brisbane, Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: C20863
Russell, Clifford S. (author), Schiller, Andrew (author), Hunsaker, Carolyn T. (author), Kane, Michael A. (author), Wolfe, Amy K. (author), Dale, Virginia H. (author), Suter, Glenn W (author), Pion, Georgine (author), Jensen, Molly H. (author), and Konar, Victoria C. (author)
Format:
Journal article
Publication Date:
2001
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29927
Gifford, Claude W. (author / Director, Office of Information, U.S. Department of Agriculture)
Format:
Commentary
Publication Date:
Circa 1973
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: D10748
Notes:
2 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection., Emphasis on writing public information that is readable and understandable. Cites an example of a proposed news release from the deputy of one USDA agency. It contained a 68-word sentence found not understandable.
Fusell, D. (author), Haaland, A. (author), Bhattarai, N. (author), Rayamajhi, S. (author), Bhattarai, T. (author), Kharel, P. (author), Dhungana, K. (author), and Subba, C. (author)
Format:
Booklet
Publication Date:
1975
Published:
Nepal
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08075
Notes:
John L. Woods Collection, Report of research among rural residents in Nepal. , joint project of UNICEF and the National Development Service. 21 pages.
food labels, AGRICOLA FNI 92002051, In the early stages of number coding for food additives it is essential to evaluate how well consumers can identify and interpret this system and assess their attitudes to its introduction. This was tested in a study when 502 consumers were interviewed by questionnaire in six Perth suburban supermarkets and the same questionnaire was mailed to 50 members of the Allergy Association of Australia living in Western Australia. Results reported in this paper indicate only a little over a third of the general public group were able to make use of the system correctly, whereas the majority of those with recognized allergies had no problem. The data showed that in general the uses of additives in food are misunderstood and that there is a need for consumer education, ideally with the shopping center as a venue. (original)
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08951
Notes:
Page 7 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Brief summary of U.S. Extension Service Circular 78. 1928. 17 pages.
Carter, E.I. (author / Dairy Field Services Branch, Department of Primary Industries, Brisbane, Queensland) and Dairy Field Services Branch, Department of Primary Industries, Brisbane, Queensland
Format:
Journal article
Publication Date:
1976
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05545
Haight, T. (author), Buonaiuto, M. (author), Kane-Potaka, J. (author), and Ruppert, S. (author)
Format:
Report
Publication Date:
2007
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02463
Notes:
Only the title pages and content pages filed in paper form., ICT-KM Program of the Consultative Group on International Agricultural Research (CGIAR), Rome, Italy. 87 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07311
Notes:
Paul Hixson Collection., 1 page., A classic and creative "how-to" resource that "can be of great help when your copy seems too simple, or when you don't know what to say, but you want it to sound good."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: B00165
Notes:
AgComm Teaching, astract available in Main Stacks 630.73 Un364r, Washington, D.C.: Federal Extension Service, U.S. Dept. of Agriculture. 3pp. (ER & T - 171)
Via online issue. 5 pages., Cited in "Jon Marshall's News gems: highlighting the best in American Journalism," Society of Professional Journalism, for a distinctive, punchy writing style.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 23 Document Number: B02436
Notes:
#911, Harold Swanson Collection, Madison, WI : University of Wisconsin, College of Agriculture, Department of Agricultural Journalism, 1956. 36 p. (Bulletin 25)
The OCIAC Update series is maintained in the Agricultural Communications Program records > "International" section > "OCIAC" file., Summary of V.L. Cabanilla and T.R. Hargrove, "The effectiveness among farmers of a farmer's primer on growing rice in two Philippine dialects." Research Paper Series No. 127, February 1987. Manila, Philippines.
Page 77 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of Federal Extension Service, ER&T-77, U.S.Department of Agriculture, Washington, D.C. 1962. 3 pages.
USA: Office of Governmental and Public Affairs, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10721
Notes:
8 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Describes 25 guidelines from a project to improve the effectiveness of USDA charts.
USA: Bureau of Employment Security, Office and Budget and Management, U.S. Department of Labor, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07242
Notes:
Hal R. Taylor Collection., Training Unit No. 2, Part A, Instructor's Guide. Used as a resource for the Communication Training Program of the National Project in Agricultural Communications (NPAC), Michigan State University, East Lansing. 90 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: B00175
Notes:
AgComm Teaching, Urbana, IL: Extension Editorial Office, College of Agriculture, University of Illinois. 17pp (Agricultural Communications Research Report 25)
Evans, James F. (author), Read, Hadley (author), Salcedo, Rodolfo N. (author), and Kong, Ana C. (author)
Format:
Report
Publication Date:
1972-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10996
Journal Title Details:
60 pages
Notes:
Office of Agricultural Communications, College of Agriculture - Illinois Agricultural Experiment Station. University of Illinois at Urbana-Champaign. August 1972
