An analysis of readership studies on farm equipment advertisements

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aubrey, Finlay, Marley & Hodgson, Inc. (author)
    Format:
    Report
    Publication Date:
    1959-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13682
    Subject Term:
    advertising, appeals (message), color, farm journals, farmers, illustrations, information seeking, machinery, media use, message content, readability, and readership
    Notes:
    105 p., for "International Harvester Company, Farm Equipment Divisio Consumer Relations

    Tools