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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Devine, Jenny Barker (author)
Format:
Journal article
Publication Date:
2009
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05852
Journal Title:
Agricultural History
Journal Title Details:
83(4) : 477-502
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Teinowitz, Ira (author)
Format:
Journal article
Publication Date:
2001-07-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18372
Journal Title:
Advertising Age
Journal Title Details:
72(27) : 26
Notes:
Reports on a U.S. Supreme Court decision involving the Mushroom Council. "Agricultural marketing campaigns totaling $600 million or more are at the center of a US Supreme Court decision last week that found farmers and growers cannot be forced to pay into programs that are solely advertising-based."
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2014
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05838
Journal Title:
Chicago Booth Magazine
Journal Title Details:
36(3) : 13
Notes:
Case example of how over-zealous marketing (e.g., messaging about "health" and "yummy") can misfire - with adults and children.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Allen, Gray (author)
Format:
Journal article
Publication Date:
2010-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30615
Journal Title:
Agri Marketing
Journal Title Details:
48(8) : 43-44
Notes:
Posted at http://www.agrimarketing.com
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Frey, Jennifer (author)
Format:
News article
Publication Date:
2002-01-02
Published:
USA: Washington Post
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08313
Notes:
Washington Post, 2 pages
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Book
Publication Date:
2002
Published:
USA: Greenwood Press, Westport, Connecticut.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18106
Notes:
236 pages
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Halliburton, K. (author) and Henneberry, S.R. (author)
Format:
Journal article
Publication Date:
1995
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14797
Journal Title:
Agribusiness
Journal Title Details:
11(3) : 207-221
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Richards, Timothy J. (author)
Format:
Journal article
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22414
Journal Title:
Agribusiness
Journal Title Details:
16(2) : 179-196
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Blisard, N. (author) and Blaylock, J.R. (author)
Format:
Journal article
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14791
Journal Title:
Agribusiness
Journal Title Details:
8(2) : 109-120
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Reddick, Bekah (author)
Format:
Article
Publication Date:
2002-02
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14260
Journal Title:
Agri Marketing
Journal Title Details:
40(2) : 36
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gast, Karen L.B. (author / Kansas State University) and Marr, JC. (author / Kansas State University)
Format:
Guide
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10219
Notes:
Cooperative Extension Service, Kansas State University, Manhattan. 7 p.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gray, Allen (author)
Format:
journal article
Publication Date:
2010-05
Published:
USA: Rural Development, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30165
Journal Title:
Rural Cooperatives
Journal Title Details:
77(3) : 4-8, 42-43
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Skelton, Dan (author), Wick, Don (author), Young, Cyndi (author), Ketelsen, Lynn (author), and Winters, Rob (author)
Format:
Journal article
Publication Date:
2015-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05903
Journal Title:
Agri Marketing
Journal Title Details:
53(3) : 56, 58
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Presentation
Publication Date:
2002-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15557
Notes:
3 p., presentation at AHP (American Horse Publications) Catch the Spirit 2002 Seminar, Park City, Utah
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Benson, Marge (author / J. Walter Thompson Company)
Format:
Paper
Publication Date:
1985-04
Published:
USA: AgEcon
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10574
Notes:
3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural commodity promotion," of NECC-63 Research Committee on Commodity Promotion, Arlington, Virginia, April 9-10, 1985., Research is vital as communication planning "incorporates the consumer point of view throughout."
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Specht, Annie R. (author) and Buck, Emily B. (author)
Format:
Journal article
Publication Date:
2014
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06859
Journal Title:
Journal of Applied Communications
Journal Title Details:
98(2) : 37-52
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Sutton, John B. (author)
Format:
Journal article
Publication Date:
1990-04
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06566
Journal Title:
Veterinary Record
Journal Title Details:
126 (14) : 341
Notes:
Current Contents Agr/Bio; See also CO6567 for related article
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Pound, B.H. (author / Duphar Veterinary Ltd., Southampton, UK)
Format:
Journal article
Publication Date:
1990-04
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06567
Journal Title:
Veterinary Record
Journal Title Details:
126 (16) : 409
Notes:
Current Contents Agr/Bio; See also CO6566 for related article
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gallo, Anthony E. (author)
Format:
Report
Publication Date:
1984-01
Published:
USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10576
Notes:
37 pages., ERS staff report - No. AGEX831007. Also available online from Hathi Trust Digital Library., via library catalog., Food manufacturers spent $7 billion in advertising in 1997. Most of
this advertising focused on highly processed and highly packaged
foodswhich also tend to be the foods consumed in large quantities
in the United States relative to Federal dietary recommendations
such as the Dietary Guidelines for Americans. Advertising expenditures on meat, fruits, and vegetables are negligible. In contrast, the
U.S. Department of Agriculture spent $333.3 million on nutrition
education, evaluation, and demonstrations. This is approximately
what the food industry spent on advertising just for coffee, tea, and
cocoa, or for snacks and nuts; slightly more than half (60 percent)
the amount spent on advertising for carbonated soft drinks, and less
than half the amount spent promoting beer, or candy and gum, or
breakfast cereals.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Paxton, Bill (author)
Format:
Report / Case study
Publication Date:
1999
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10288
Notes:
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