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    Start Over Subject Term opinion leaders

    32. Opinion leaders' attitudes toward Genetic Engineering: the Philippine case

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rodriguez, Lulu (author / Iowa State University)
    Format:
    Paper
    Publication Date:
    2003-06-14
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C17964
    Notes:
    20 p., Paper presented to the Research Special Interest Group, Agricultural Communicators in Education conference, Kansas City, Missouri, June 2003

    33. Reaching Florida urban opinion leaders

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Amanda (author / University of Florida) and Lundy, Lisa K. (author)
    Format:
    Paper
    Publication Date:
    2003-06-13
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C17957
    Notes:
    13 p., Paper presented to the Research Special Interest Group, Agricultural Communicators in Education conference, Kansas City, Missouri, June 2003

    34. Diffusion of innovations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers, Everett M. (author)
    Format:
    Book
    Publication Date:
    2003
    Published:
    International: Free Press, New York City, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06560
    Notes:
    Fifth edition. 551 pages.

    35. Reaching Miami opinion leaders: a qualitative pilot study to increase agricultural awareness in Florida

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Amanda (author) and University of Florida
    Format:
    Conference paper
    Publication Date:
    2002-08-17
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: C13990
    Notes:
    21 p., Paper presented at the Agricultural Communicators in Education (ACE) Conference, Savannah, Georgia, USA. August 17-21,.2002

    39. Communicating to farmers about skin cancer: the behavior adaptation model

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Parrott, Roxanne (author), Monahan, Jennifer (author), Ainsworth, Stuart (author), and Steiner, Carol (author)
    Format:
    Journal article
    Publication Date:
    1998-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12932
    Journal Title:
    Human Communication Research
    Journal Title Details:
    24(3) : 386-409

    40. Determinants of opinion leader effectiveness in information transfer

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Duvel, G.H. (author)
    Format:
    Paper
    Publication Date:
    1997-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11787
    Notes:
    Francis C. Byrnes Collection, Proceedings of the 13th annual conference of the Association for International Agricultural and Extension Education, Arlington, Virginia, April 3-5, 1997.