- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rogers, Everett M. (author)
- Format:
- Book
- Publication Date:
- 2003
- Published:
- International: Free Press, New York City, New York.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06560
- Subject Term:
- adoption, adoption process, communication research, communication theory, decision process, diffusion, diffusion of information, diffusion process, history, information issues, information sources, innovations, interpersonal communication, knowledge, mass media, media, media effectiveness, networks, opinion leaders, and change agent
- Notes:
- Fifth edition. 551 pages.
