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2. A new look at adaptation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Buttolph, Diana (author)
- Format:
- Journal article
- Publication Date:
- 1992-06
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18335
- Journal Title:
- Knowledge: Creation, Diffusion, Utilization
- Journal Title Details:
- 13(4) : 460-470
- Notes:
- Examines adaptation as a dynamic diffusion of innovations process in which adopters change innovations according to their individual needs. Adaptation may be explained by three factors: (a) the differing interpretation of innovation components by individual adopters, (b) an individual's level of adopter innovativeness or readiness to accept change and [c] the generative learning process whereby an individual relates new information prior knowledge and experience. Adaptation may occur unconsciously at the beginning of the diffusion process. Those who study the adaptation process should begin at the initial awareness state when potential adopters are forming their opinions and ideas about an innovation. Author uses an example involving a group of Kalahari bushmen first considering a sample of soft drink that they are told can quench thirst.
3. A pilot qualitative case study of agricultural and natural resources scientists’ twitter usage for engaging public audiences
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Loizzo, Jamie (author), Jones, Catherine (author), and Steffen, Abby (author)
- Format:
- Online journal article
- Publication Date:
- 2019-11
- Published:
- Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11049
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(4)
- Notes:
- 22 pages., via online journal., Scientists are frequently asked to broadly share their expertise and research with a variety of audiences, beyond typical academic circles in their home disciplines. That could include developing community engagement programs, school outreach, leveraging online social networks, and other activities. The purpose of this study was to examine U.S. agricultural and natural resources (ANR) scientists’ typical science communication channels, their experiences utilizing Twitter for sharing their knowledge, research, and engaging in online public science discussion. Diffusion of Innovations theory and the model of science in-reach versus outreach guided this study. Researchers used a qualitative case study design. Data collection included ANR scientist interviews (n = 8) and application of Internet-based research methods for observing scientists’ Twitter activities. Four themes emerged from the data: 1) academic journals and conferences as scientists’ typical communication channels, yet Extension efforts help to broaden audiences, 2) scientists expected research to be peer-reviewed before public dissemination to combat misinformation and spreading of ‘junk science’, 3) scientists balanced professionalism, personalization, promotion, and Twitter hashtags for engagement, and 4) scientist-identified barriers to using Twitter included lack of time and avoiding heated discussions. Recommendations include revisiting scientists’ job descriptions and expectations for online science engagement. Also, there should be continual development and implementation of science communication training for scientists targeting best Twitter practices, growing followers for outreach beyond academic colleagues and groups, using visuals for online engagement, intentional scheduling for social media, and how to effectively navigate heated online discussions.
4. A process model of agroclimate technology transfer
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cusack, David F. (author)
- Format:
- Book chapter
- Publication Date:
- 1983
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07428
- Notes:
- INTERPAKS, In: D.F. Cusack, ed. Agroclimate information for development : reviving the Green Revolution. Boulder, CO: Westview Press, 1983. p. 313-329., Addresses the challenges of the information revolution with particular emphasis on using agroclimate information for agricultural development: 1) how to sort out and organize the information already available; 2) how to identify and collect the right kinds of information; 3) how to absorb, analyze, and interpret the information; and 4) how to put it to work for the benefit of humankind. Presents a model of process approach by which agroclimate information may be transferred to benefit agricultural development.
5. A study on national demonstrations as centres of education for farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rao, R. Narayana (author), Yadkikar, D. R. (author), and Department of Extension, S. V. Agriculture College, Tirupati; Department of Extension, S. V. Agriculture College, Tirupati
- Format:
- Journal article
- Publication Date:
- 1976
- Published:
- India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05182
- Journal Title:
- Indian Journal of Adult Education
- Journal Title Details:
- 37 (10) : 16-18
- Notes:
- search through journal
6. ALAP : a government partner in agricultural information activities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Barile-Frias, Marina (author / ALAP, Philippine Coconut Authority, Philippines)
- Format:
- Journal article
- Publication Date:
- 1991
- Published:
- International: International Association of Agricultural Librarians and Documentalists
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07974
- Journal Title:
- Quarterly Bulletin of the International Association of Agricultural Librarians and Documentalists
- Journal Title Details:
- 36 (1/2) : 94-96
- Notes:
- AGRICOLA IND 92017555; Presented at the VIII World Congress of IAALD, May, 1990, Budapest, Hungary, Agricultural libraries and information centers in the Philippines are found in academic institutions. The greatest number of end users of agricultural information are the extension workers and the farmers. These are the groups wherein the downstream flow of information from basic research should be reached. The extension workers and the farmers are the responsibility of the Department of Agriculture (DA), which has no mandate or jurisdiction over the academic institutions. The Agricultural Libraries Association of the Philippines (ALAP), as a professional organization, is bringing the information sources of these institutions to the final users of agricultural information, the extension workers and the farmers. ALAP is cooperating with the Regional Applied Communication Offices, a joint undertaking of the different government offices in harnessing and coordinating the different information activities. As a professional organization the ALAP brings together not only the librarians but also the resources of the libraries of private and government institutions. A regional approach on information awareness and information delivery is adopted to make information more accessible to the end users. Information needs for each region differ considering the crops grown and the development program of the region. The technical assistance that ALAP is extending enhances the information capabilities of small libraries.
7. Academic encounters in the realm of Spartan educators: Everett Mitchell Rogers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Byrnes, Kerry J. (author)
- Format:
- Biography
- Publication Date:
- 2016-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07896
- Notes:
- In the e-book: Kerry J. Byrnes, Giants in their realms: close encounters of the celebrity kind. Posted on the website of Okemos High School Alumni, Okemos, Michigan. 13 pages.
8. Academic encounters in the realm of Spartan educators: George Melvin Beal
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Byrnes, Kerry J. (author)
- Format:
- Biography
- Publication Date:
- 2016-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07899
- Notes:
- In the e-book: Kerry J. Byrnes, Giants in their realms: close encounters of the celebrity kind. Posted on the website of Okemos High School Alumni, Okemos, Michigan. 11 pages.
9. Addressing the information needs of farmers and the extension services : the Malaysian experience
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ton, Isahak Ailin (author / Malaysian Agricultural Research and Development Institute, Kuala Lumpur, Malaysia)
- Format:
- Journal article
- Publication Date:
- 1991
- Published:
- International: International Association of Agricultural Librarians and Documentalists
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07971
- Journal Title:
- Quarterly Bulletin of the International Association of Agricultural Librarians and Documentalists
- Journal Title Details:
- 36 (1/2) : 36-39
- Notes:
- AGRICOLA IND 92017545; Presented at the VIII World Congress of IAALD, May, 1990, Budapest, Hungary, The mid-term review of the Fifth Malaysia Plan (1986-1990) has stated that emphasis will be placed on accelerating transfer fo technology to small holders to improve their productivity and efficiency. Technology transfer can be achieved through publications, newspapers, radio and television networks and interpersonal methods as exemplified by the Agricultural Information Dissemination Programme launched in 1983 by the Ministry of Agriculture which has contributed to increased farmers' awareness of new agricultural technologies. Communication through the printed media can be tailored to specific clientele needs if their demography, psychological response, literacy and real information demands are understood. The advent of information technology has benefited Malaysia in the transfer of technology by reducing costs in terms of time. This is seem in the rapidity with which information can be mass produced for dissemination by using desktop publishing which further allows information transfer though the printed media to be expedited, thus bringing to the farmers new information quickly. This approach to publication is not only more cost effective, but faster.
10. Adiestramiento en ciencias sociales para profesionales en disciplinas agropecuarias: un enfoque integrado
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Byrnes, Francis C. (author) and Cano Gallego, Jairo (author)
- Format:
- Conference paper
- Language:
- French
- Publication Date:
- 1972
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05582
- Notes:
- Francis C. Byrnes Collection