Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03125
Notes:
Visual Aids in Agricultural Extension Series, Scientific Communication Service of the Inter-American Institute of Agricultural Sciences of the Organization of American States. 39 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05763
Notes:
Extension Methods 2. From AgroInsight, Ghent, Belgium. 1 page., Summary of a method for producing farmer-to-farmer training videos that are regionally relevant and locally appropriate. 1 page.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05764
Notes:
Extension Methods 1. From AgroInsight, Ghent, Belgium. 1 page., Summary of research suggesting that the attitude of the extension staff when working with farmers can be as important as the extension method itself. 1 page.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06597
Notes:
Abstract of paper presented in the History Section of the International Association for Media and Communication Research (IAMCR) conference, Braga, Portugal, July 18-22, 2010., Features an independent quarterly periodical that testified to the importance of sustainable agricultural practice from 1939 to 1954.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: oversized box 2 Document Number: D08011
Notes:
John L. Woods Collection
In two folders, Overhead visuals for a presentation about making rural development projects more effective. Development Training and Communication Planning, UNDP Asia and the Pacific Programme, Bangkok, Thailand. 21 overheads.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08058
Notes:
John L. Woods Collection, Presentation at the World Bank about experiences in privatization of the agricultural extension service in Holland. May 1995. 15 pages.
Pages 56-57 in Extension Circular 521, Review of Extension Research, January through December 1958, U.S. Department of Agriculture, Washington, D.C. Summary of the thesis for a Master of Science degree in agricultural extension education, Louisiana State University, Baton Rouge. 1957. 62 pages.
Pages 12-13 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of research, Agricultural Extension Service, University of Arizona, Tucson. 1960. 50 pages., Includes public attitudes toward farmers and evidence of lack of understanding of farm problems and relationship of government to agriculture.
Pages 56-58 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of thesis research for master of science in cooperative extension administration, University of Wisconsin, Madison. 1959. 123 pages.
Page 66 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for the master of science degree in agriculture, University of Kentucky, Lexington. 1961. 70 pages.
Page 68 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for the master of science degree in radio and television, University of Illinois, Urbana. 1961. 72 pages.
Pages 80-81 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for the master of science in cooperative extension education, University of Wisconsin, Madison. 1962. 86 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08613
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. New York Agricultural College, Cornell University, Ithaca. Extension Bulletin 864. 62 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08634
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Missouri Agricultural Experiment Station, Columbia. Bulletin 668. 20 pages.
Hewat, Charlene (author) and Banda, Barbara (author)
Format:
Book chapter
Publication Date:
2010
Published:
Zimbabwe
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08704
Notes:
Pages 232-239 in Gordon Wilson, Pamela Furniss and Richard Kimbowa (eds.), Environment, development and sustainability: perspectives and cases from around the world. Oxford University Press, Oxford, England. 290 pages.
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08941
Notes:
Page 9 in Grace Gallup and Lucinda Crile, Bibliography on Extension Research, November 1943-1948. Library List No. 48. USDA Library, U.S. Department of Agriculture, Washington, D.C. U.S. Brief description of Michigan Agricultural Experiment Station Special Bulletin 331, Michigan State College, East Lansing. 1944. 39 pages.
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08942
Notes:
Page 10 in Grace Gallup and Lucinda Crile, Bibliography on Extension Research, November 1943-1948. Library List No. 48. USDA Library, U.S. Department of Agriculture, Washington, D.C. U.S. Brief description of a study by the U.S. Extension Service. 1944. 11 pages.
Stearns, Stacey (author / University of Connecticut)
Format:
Presentation
Publication Date:
2018-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09901
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 18 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09929
Notes:
NCR-90 Collection, From Document D09924, "Department of agricultural journalism University of Wisconsin-Madison: Faculty and graduate student research, 1990". Page 6.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Author's graduate research identifies factors limiting effectiveness of farmers' exposure to various information sources they use.
Claar, John B. (author / Director, International Program for Agricultural Knowledge Systems (INTERPAKS))
Format:
Speech
Publication Date:
1984-01
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10094
Notes:
16 pages., This speech is from a project file maintained by the Agricultural Communications Program, University of Illinois, Urbana-Champaign > "International" section > "Sierra Leone" file., Speech at the Second Conference regarding ACRE in Sierra Leone, January 11-14, 1984., Comprehensive thoughts from an emeritus state Extension director regarding "what the world has learned about knowledge transfer," with special emphasis on Extension services
2 pages., Via UI online subscription., Purpose: This paper examines extension practises of agricultural workers within the Egyptian government and the perceived barriers they face in implementing participatory approaches, identifying improvements required in research and extension processes to meet the real needs of Egyptian farming communities.
Design/Methodology/Approach: Key barriers for engaging in participatory extension were identified using content analysis of semi-structured interviews, surveys and focus group discussion of 37 government agricultural workers along with participant observation and review of existing literature.
Findings: The majority of workers surveyed understood basic participatory extension principles and desired to use these approaches. Changing from traditional ‘top down’ extension to systems that engage with farmers' needs at the community level is made difficult due to the aging and poorly functioning Village Extension Worker (VEW) network. Thus, it is far easier for the research driven extension programmes to use technology transfer models.
Practical Implications: Participatory extension relies on strong relationship building and open communication between farmers, extension workers, researchers, interest groups and policy-makers. The Egyptian government must properly establish and resource the pivotal role of VEWs within the extension system to meet its strategic aims of modernising agriculture, developing food security and improving the livelihoods of rural inhabitants.
Originality/Value: This paper captures the unique perspectives of government research, extension and education workers involved in agricultural development at a time directly after the 2010 revolution, when they were able to more openly reflect on the past and present situations.
4 pages., Via online journal., Transformation process to Audience-centered Communication Theory is introduced, as well as the basic idea of the theory in China. It is believed that using Audience-centered Communication theory can help to consolidate the theoretical basis of participatory agricultural extension. The communication essence of agricultural extension activity is studied, which is spreaders send information to farmers; then, farmers filter and process the information, transform it into their own experiences and feed back on time. Internet logical relationship between audience-centered communication and participatory agricultural extension is studied. Effects of Audience-centered Communication Theory on participatory agricultural extension are analyzed. One is that the Audience-centered Communication Theory defines the guidance and implementation basis of agricultural extension activities; the other is that bringing Audience-centered Communication Theory into agricultural extension research can help to expend the agricultural extension. Several enlightenments of the theory to participatory agricultural extension are obtained. Firstly, take audience as the orientation and focus on the needs of the audience. Secondly, advocate the participatory approach of process; and emphasize the importance of internal audience participation. Thirdly, establish two-way interaction mechanism; and make the promoters understand the implementation and performance status on time.
2 pages., Via online journal., Multistate collaborations enable extension professionals to reach their audience across a region with similar production challenges. The objective of this article is to introduce the three proceeding manuscripts delivered at the American Society of Horticultural Sciences annual conference in Atlanta, GA, as part of a workshop entitled “Advancing Technology Adoption and Achieving Extension Impact: A Working Group Success Story.” Topics discussed in the following manuscripts include the development of a multistate working group and the advantages associated with participation, development and impact of book or electronic book publications, and survey results from more traditional hands-on workshops. The goal of this workshop was to provide guidance to others who wish to establish multistate, multidisciplinary collaborative teams as well as use new education formats.
14 pages., Edutainment, the combination of education with entertainment through various media such as television, radio, mobile phone applications and games, is increasingly being used as an approach to stimulate innovation and increase agricultural productivity amongst smallholder farmers in sub-Saharan Africa. Shamba Shape Up, a widely publicised makeover reality TV programme, is an example of edutainment that has received considerable attention, and airs in three countries in East Africa where it is estimated to be watched by millions of viewers.
There is no published academic research on the influence of makeover television formats on innovation systems and processes in smallholder agriculture. Using an Agricultural Innovation Systems approach, this paper explores how makeover edutainment is influencing smallholder farmer innovation systems together with the effect this is having on smallholder farms. In the absence of previous research, it articulates a Theory of Change which draws on research traditions from mass communication, agricultural extension and innovation systems.
Data came from two large scale quantitative (n = 9885 and n = 1572) surveys and in-depth participatory qualitative research comprising focus group discussions, participatory budgets, agricultural timelines, case studies and key information interviews in Kenya. An estimated 430,000 farmers in the study area were benefiting from their interaction with the programme through increased income and / or a range of related social benefits including food security, improving household health, diversification of livelihood choices, paying school fees for children and increasing their community standing / social capital.
Participatory research showed SSU enhanced an already rich communication environment and strengthened existing processes of innovation. It helped set the agenda for discussions within farming communities about opportunities for improving smallholder farms, while also giving specific ideas, information and knowledge, all in the context of featured farm families carefully selected so that a wide range of viewers would identify with them and their challenges.
Broadcasts motivated and inspired farmers to improve their own farms through a range of influences including entertainment, strong empathy with the featured host farm families, the way ideas emerged through interaction with credible experts, and importantly through stimulating widespread discussion and interaction amongst and between farmers and communities of experts on agricultural problems, solutions and opportunities. The fact that local extension workers also watched the programmes further enhanced the influence on local innovation systems.
The findings indicate that well designed makeover edutainment can strongly influence agricultural innovation processes and systems resulting in impact on the agricultural production and behaviours of large numbers of smallholder farmers.
This study empirically examined the effects of the participatory approach on the adoption of new crop varieties and agricultural practices. Particularly, we focused on the social network structure and examined how the introduced technologies diffused through networks in rural Ethiopia. Our empirical results indicate that if farmers knew and trusted fellow participants, the probability of adopting a new variety increased by 25 percentage points. However, this network had no statistical impact on the diffusion of new agricultural practices. We conclude that the participatory approach has great potential in the adoption of new crop varieties through the social networks of farmers in Ethiopia.
Hauser, Michael (author), Lindtner, Mara (author), Prehsler, Sarah (author), Probst, Lorenz (author), and University of Natural Resources and Life Sciences, Austria
Format:
Online journal article
Publication Date:
2016-07-30
Published:
Austria: Science Direct
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10962
9 pages, via online journal, Farmers who engage in farmer participatory research (FPR) change their established social roles in households and communities. As such, comprehension of farmers’ role transitions is important to understand the extrinsic and intrinsic factors impeding or supporting the uptake and use of FPR by farmers. The existing FPR literature, however, does not address such role transitions. In this study, we analyzed farmers’ experiences with FPR and underlying role transitions in a commercial organic agriculture project in western Uganda. We drew on quantitative and qualitative data from interviews, group discussions, and observations involving farmers and extension workers. Our results suggest extrinsic and intrinsic factors affect farmers’ self-conception, influencing their willingness to participate in FPR. The level of alignment between the self-conception and the anticipated role determines farmers’ decision regarding participation in FPR and affects their response pattern. Farmers’ response pattern and individual set of inhibitors and facilitators lead to the experience of role insufficiency or role mastery, which is crucial for farmers’ continuation or termination of on-farm experiments. Understanding and facilitating role transitions is, therefore, essential for sustaining on-farm experiments, which complements current technical FPR training.
20 pages, via online journal, Purpose: This paper demystifies the processes, methodologies and outputs of three co-design projects, identifying how and to what extent are aims and principles of the multi-actor approach realised and upheld in the field. Implications from the cases for participatory principles are discussed.
Design/Methodology/approach: A detailed ethnographic account is presented of three multi-actor co-design cases, supporting diverse readers’ interpretations and learnings.
Findings: Three paradoxes were identifiable from the multi-actor processes: (1) outputs can be orphaned when they lack strong identifiers and affiliations with discrete professional communities outside of the co-design team; (2) combining diverse knowledges co-design can generate outputs that are new and strange (rather than familiar and acceptable) to end-users; (3) for Responsible Research and Innovation, co-creating interventions that are challenging (rather than popular) to society may be required.
Practical implications: Awareness of dynamics and paradoxes arising in the implementation of multi-actor co-design supports enhanced facilitation of processes and impacts of outcomes. Together, the paradoxes highlight the critical importance of communications and engagement initiatives across diverse communities in the aftermath of co-design efforts.
Theoretical implications: Although co-design processes are case-dependent, reflexive accounts of how they play out contribute to the body of knowledge of how co-design may be better understood. The cases in this paper identify paradoxes with implications for principles and theory of multi-actor co-design.
Originality/Value: This paper presents a detailed account of three unique co-design processes. Practical and theoretical implications of the cases are identified.
Research effort to refine and prioritize recommendations for future extension and pasture management activities, based on a survey among Tasmanian dairy farmers. Findings led to recommendations involving pasture management training, identifying motivating values of farmers, and requirements for ongoing on-farm support.
Online from the University of Illinois Online Catalog, using article title search, via Scopus, Results of a workshop prompted a conclusion that "a change is under way in the understanding of the role of stakeholders in science, extension and education, with the latter progressing from mere conveyors of information to facilitators who generate new knowledge jointly with the various actors." ... "There is still a need to shape more clearly the choice of research topics, the efficient and effective performance of the practice-oriented research, the processing of research results, stakeholder discussions, and joint implementation."
November issue., Article investigated two examples of group extension for knowledge exchange and innovation among farmers, discussions within the Beef Technology Adoption Programme (BTAP) in Ireland and monitor farms in Scotland.
International: Food and Agriculture Organization (FAO) of the United Nations, Rome, Italy.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D11569
Notes:
22 pages., Presentation at the annual conference of the South African Society for Agricultural Extension (SASAE), June 3-7, 2013, in Bloemfontein, South Africa. 22 pages., Presenter concluded that new innovative capacities are needed at all levels of capacity development. Recommendations included continuous adaptation to change, linking stakeholders in the innovation system, and considering farmers' own innovative processes.
7 pages., Article presents learnings and observations from the perspective of delivering a targeted sugarcane agricultural extension program across the Wet Tropics. "Importantly, this program has continued to find the need to understand and align with local community and industry dynamics to ensure prioritisation supports the intended outcomes, including that communities and landholders are actively engaged in water quality improvement and remain resilient."
Suvedi, Murari (author) and Kaplowitz, Michael (author)
Format:
Introduction
Publication Date:
2016-02
Published:
International: U.S. Agency for International Development, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11774
Notes:
MEAS Handbook. URL to it provided online from Modernizing Extension and Advisory Services (MEAS), University of Illinois, Urbana-Champaign, and Department of Community Sustainability, Michigan State University, East Lansing. Printed 6-page introduction and contents section of this 193-page handbook, which was sponsored by USAID Feed the Future initiative., Process skills and competency tools for front-line extension staff to use in their day-to-day work. Handbook offers a set of tools for effective communication, program planning and evaluation. It is meant to support and educate agricultural extension workers worldwide.
10 pages, Online via UI Library electronic subscription. Open access., "This paper re-affirms that women make essential contributions to agriculture and rural enterprises across the developing world. But there is much diversity in women's roles and over-generalization undermines policy relevance and planning."
