7 pages., Article # 6IAW6, via online journal., Although Extension educators have harnessed the power of technology as an important vehicle for conveying research-based content, it is important that the power of traditional educational methods not be overlooked. These traditional methods remain ideas that work, have worked, and continue to work even today. In this article, we spotlight these traditional ideas by presenting a social marketing campaign that engages limited-resource audiences via themed print educational materials—posters, brochures, and bookmarks. Evaluation results indicate that the campaign has been successful in engaging the target audience and motivating them regarding the adoption of healthful behavior changes.
2 pages., Author suggests that today's online auction sites in the consumer area may provide patterns for agribusiness in the years ahead. Describes three sites: eBay, Overstock.com and Woot.com.
Offer, Andy (author / President, European Federation of Information Technology for Agriculture)
Format:
Book chapter
Publication Date:
2005-07-18
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23516
Notes:
Introduction to e-book: E.Gelb and A. Offer (eds.), ICT in Agriculture: perspectives of technological innovation. Center for Agricultural Economic Research, Hebrew University of Jerusalem. 7 pages.
Buhr, Brian L. (author), DiPietre, Dennis D. (author), Wheatley, W. Parker (author), and Department of Applied Economics, University of Minnesota, St. Paul.
Format:
Report
Publication Date:
2001
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21979
Hooker, Neal H. (author), Ernst, Stan (author), Berning, Casie (author), and Agricultural, Environmental and Development Economics, Ohio State University, Columbus.
Format:
Research report
Publication Date:
2004-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25712
Hooker, Neal H. (author), Ernst, Stan (author), Berning, Casie (author), Stoel, Leslie (author), and Agricultural, Environmental and Development Economics, Ohio State University, Columbus.
Format:
Research report
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25709
Author argues that "it is the intangible assets, such as culture, corporate reputation, and relationships with customers, that are the most difficult for competitors to copy and are the foundation for long-term success" in e-commerce.
12 pages., via online journal., The increasing use of internet, especially the proliferation of social networks has offered companies of all sectors the opportunity to keep in contact with their consumers; getting their feedbacks and complains on a daily basis and even to create short online chains enabling consumers to buy their products. This trend is found to be rather limited in the case of food products. The main objective of this article is to deal with consumer’s perceptions towards the potential use of social media to create online short supply chains for food. Projective techniques (Sentence completion tasks) have been used in this study. As, they allow researchers to uncover motivations, emotions and beliefs that drive consumer’s perception and behavior which may not be detected by straightforward questioning. The findings of this study have allowed to obtain insight into those aspects that consumers regard as opportunities or barriers of such potential short food chains. The main aspect is to put food enterprises in the picture about what is going on in consumer’s mind. This might open new possibilities for food businesses to develop a new short food chain.
Hooker, Neal H. (author), Ernst, Stan (author), Heilig, Julia (author), and Agricultural, Environmental and Development Economics, Ohio State University, Columbus.
Format:
Report
Publication Date:
2002-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25713
Notes:
Posted at http://aede.osu.edu/resources/docs/pdf/104B27F2-1508-4C42-A95DC32539B3BF26.pdf, First Report: AEDE-FR-0006. 2 pages.
Hooker, Neal H. (author), Ernst, Stan (author), Heilig, Julia (author), and Agricultural, Environmental and Development Economics, Ohio State University, Columbus.
Format:
Report
Publication Date:
2001
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25711
An accompanying paper of the same title represents an earlier version of the journal article, including the Figure 1 and Reference list not included in the html version of the journal article., Via online., Information technology has developed rapidly, particularly in the area of social media. Almost all groups in society now use social media in their day to day activities, and one group that has been greatly impacted is young farmers. Before this era, farmers had difficulty accessing information. This study aims to find out what benefits are obtained and obstacles encountered by the use of social media in farming activities by the young farmers. This paper is descriptive explorative by using a qualitative approach. The data collection technique itself uses in-depth interviews, observations, literature studies, and documentation. The research location was in Bulukerto Village, Bumiaji Sub-District, Batu City which was carried out from November to December, 2017. The informants were chosen because they already used new media to support their farming activities. The result is the use of social media in the agricultural sector is widely used by young farmers in order to increase revenue and to seek information. Even so, there are still a number of problems faced by young farmers when utilizing social media, namely those interested in buying and selling online for agricultural products are not as high as other products and about the trust. The advice that can be given is farmers must post photos of products on Instagram with good pictures and caption. They also can tag others to reshare and spread the product information.
