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    Start Over Subject Term development communication Subject Term social marketing

    32. Social marketing as a strategy for communicating agricultural innovations in rural development

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Isoba, John C.G. (author)
    Format:
    Book chapter
    Publication Date:
    1996
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14111
    Notes:
    First published in Africa Media Review, 1(1), 1986., Chapter 8 in Charles Okigbo (ed.), Development Communication Principles. African Council for Communication Education, Nairobi, Kenya. 365 pages.

    33. Social marketing for farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    summary report
    Publication Date:
    1989
    Published:
    USA: International Program for Agricultural Knowledge Systems (INTERPAKS), College of Agriculture, University of Illinois, Urbana-Champaign
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11180
    Journal Title:
    INTERPAKS Interchange
    Journal Title Details:
    6(1) : 4
    Notes:
    In an issue located in a chronological file entitled "INTERPAKS - Newsletter" from the International Programs records of the Agricultural Communications Program, University of Illinois., From the International Programs records of the Agricultural Communications Program, University of Illinois, Urbana-Champaign., Summary of a report: Howard E. Ray, "Communicating with farmers: Lessons learned and to be learned" Development Communication Report, No. 58, 1987.

    38. The overmarketing of social marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gumucio-Dagron, Alfonso (author)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    International: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09581
    Journal Title:
    Development Communication Report
    Journal Title Details:
    No. 73
    Notes:
    Suggests differences in the histories and conceptual foundations of social marketing and development communication.