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The social marketing of contraceptives in Mexico

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
de la Macorra, Luis (main author)
Format:
Journal article
Publication Date:
1980-07
Published:
Mexico: Clearinghouse on Development Communication, Arlington, Virginia.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
audience analysis, campaign planning, campaigns, communication planning, communication research, development, development communication, family planning, Mexico, social marketing