The use of mass media in health education campaigns

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Leslie, J. (author)
    Format:
    Journal article
    Publication Date:
    1978
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00109
    Journal Title:
    Educational Broadcasting International
    Journal Title Details:
    11(3): 136-142
    Subject Term:
    appeals (message), campaign planning, communication planning, development communication, media effectiveness, nutrition education, and social marketing

    Tools