- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kotler, Philip (author) and Roberto, E.L. (author)
- Format:
- Book
- Publication Date:
- 1989
- Published:
- International: Free Press, New York.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14068
- Subject Term:
- adoption, audience analysis, campaigns, cooperation, development communication, environment, environmental communication, farmers, Peru, rice, social change, social marketing, and campaign management
- Notes:
- 401 p.