- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zaltman, Gerald (author) and Kotler, Philip (author)
- Format:
- Journal article
- Publication Date:
- 1971-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes1 Document Number: C12151
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 35 : 3-12
- Subject Term:
- campaign planning, campaigns, communication planning, development communication, education programs, family planning, social change, and social marketing
- Notes:
- Francis C. Byrnes Collection
