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    Start Over Subject Term credibility (source) Subject Term marketing communication

    1. A review of the trust situation in agri-food chain relationships in the Asia-Pacific with a focus on the Philippines and Australia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Batt, Peter J. (author)
    Format:
    Book chapter
    Publication Date:
    2010
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36030
    Notes:
    Pages 105-118 in Christian Fischer and Monika Hartmann (eds.), Agri-food chain relationships. CAB International, Oxford, England. 288 pages.

    2. Analysis of high fructose corn syrup-free marketing and new consumer research suggests some food companies adding to sweetener confusion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Corn Refiners Association, Washington, D.C.
    Format:
    News release
    Publication Date:
    2009-11-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30513
    Notes:
    2 pages., "Nutrition expert warns of false 'health halo' for foods touted as high fructose corn syrup-free"

    4. Best practice in relationship management: recommendations for farmers, processors and retailers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fischer, Christian (author), Batt, Peter J. (author), and Lu, Hualiang (author)
    Format:
    Book chapter
    Publication Date:
    2010
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36038
    Notes:
    Pages 237-249 in Christian Fischer and Monika Hartmann (eds.), Agri-food chain relationships. CAB International, Oxford, England. 288 pages.

    7. Building trust in agri-food chains: the mediating role of effective communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fischer, Christian (author)
    Format:
    Paper
    Publication Date:
    2009-08-22
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29725
    Notes:
    Presented at the International Association of Agricultural Economists Conference, Beijing, China, August 16-22, 2009. 21 pages.

    9. Crisis management or reputation enhancement? In the eyes of the beholder

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bourne, Steve (author / Vice President, Alltech)
    Format:
    Paper
    Publication Date:
    2007-05-21
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25762
    Notes:
    PowerPoint presentation at the Alltech 23rd International Feed Industry Symposium, Lexington, Kentucky, May 20-23, 2007. 4 pages, 24 slides.

    10. Determinants of sustainable agri-food relationships in Europe

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gracia, Azucena (author), Leat, Philip (author), Revoredo-Giha, Cesar (author), Fischer, Christian (author), Hartmann, Monika (author), Reynolds, Nikolai (author), Henchion, Maeve (author), and Miguel Albisu, Luis (author)
    Format:
    Book chapter
    Publication Date:
    2010
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36031
    Notes:
    Pages 119-134 in Christian Fischer and Monika Hartmann (eds.), Agri-food chain relationships. CAB International, Oxford, England. 288 pages.