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Corporate reputations in UK biotechnology: an analysis of online "company profile" texts

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gurau, Calin (main author), Mclaren, Yvonne (author)
Format:
Journal article
Publication Date:
2003-12
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
biotechnology, commercial organizations, image, Internet, message content, private sector, public relations, risk communication, web sites, genetic engineering, UK, marketing communication, trust, credibility (source)