Lormore, Mike (author / Pfizer Animal Health) and National Institute for Animal Agriculture.
Format:
Presentation
Publication Date:
2012-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00363
Notes:
PowerPoint presentation at the National Institute for Animal Agriculture 2012 annual conference, Denver, Colorado, March 26-29, 2012. Via website. 36 pages.
Cites findings of a 2012 national consumer survey, "Building trust in what we eat: consumers' knowledge of and trust in food production and how food marketers can improve it," by Sullivan Higdon and Sink.
Nunnelley, Carol (author), Meyers, Caryn (author), and Associated Press Managing Editors (APME)
Format:
Report
Publication Date:
2001
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25986
Notes:
Posted at http://www.apme-credibility.org/credibilityreport.pdf, A report of the APME National Credibility Roundtables. 24 pages., Attachments include: Orange County Credibility Toolbox that contains a Credibility Checklist, Labeling Policy and Accuracy Survey.
