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    2. "Milk" and "meat" labels: the new identity crisis: research IDs confused consumer segment

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    4. "Seed to shelf," "teat to table," "barley to beer" and "womb to tomb" discourses of food quality and quality assurance schemes in the UK

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    5. Acceptance of nanotechnology foods: a conjoint study examining consumers' willingness to pay

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    6. An exploration of consumer perceptions of plants and plant characteristics: a qualitative study of Florida plant and garden consumers

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    7. Analogies, metaphors and wondering about the future: lay sense-making around synthetic meat

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    8. Analysis of high fructose corn syrup-free marketing and new consumer research suggests some food companies adding to sweetener confusion

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    9. Animals: property or persons?

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