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An exploration of consumer perceptions of plants and plant characteristics: a qualitative study of Florida plant and garden consumers

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Wilson, Kathryn L. (main author), Barnes, Carly (author), Irani, Tracy (author)
Format:
Paper
Publication Date:
2012-02
URL:
https://sites.google.com/a/extension.org/saasagcomm/proceedings
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188
Subject Term:
attitudes, campaign planning, communication planning, concepts, consumer attitudes, consumers, decision making, horticulture, marketing communication, landscape, brands, branding
Notes:
Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Birmingham, Alabama, February 5-6, 2012. 23 pages.