An exploration of consumer perceptions of plants and plant characteristics: a qualitative study of Florida plant and garden consumers

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wilson, Kathryn L. (author), Barnes, Carly (author), and Irani, Tracy (author)
    Format:
    Paper
    Publication Date:
    2012-02
    URL:
    https://sites.google.com/a/extension.org/saasagcomm/proceedings
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01531
    Subject Term:
    attitudes, campaign planning, communication planning, concepts, consumer attitudes, consumers, decision making, horticulture, marketing communication, landscape, brands, and branding
    Notes:
    Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Birmingham, Alabama, February 5-6, 2012. 23 pages.

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