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    Start Over Subject Term communication planning Subject Term media selection Subject Term social marketing

    1. Building brands with competitive analysis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gordon, Ross (author), Hastings, Gerard (author), McDermott, Laura (author), and Evans, W. Douglas (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01365
    Notes:
    Pages 74-90 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

    2. Community based social marketing: if you want real behaviour change, give them more than information

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Lynelle (author) and Initiatives for the Development of Enterprising Actions and Strategies (IDEAS), Kalamunda, Western Australia.
    Format:
    Commentary
    Publication Date:
    2010-12
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35881
    Notes:
    Via online newsletter. 7 pages.

    3. Designing effective messages for microbial food safety hazards

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Powell, Doug (author), Mathiasen, Lisa (author), and Jacob, Casey (author)
    Format:
    Abstract
    Publication Date:
    2009-05-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29190
    Journal Title:
    Food Control
    Notes:
    Via Science Direct. 2 pages., Authors emphasize coordinated planning, based on understanding of audiences.

    4. Help: a European public health brand in the making?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hastings, Gerard (author), Freeman, Jo (author), Spackova, Renata (author), and Siguier, Pierre (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01363
    Notes:
    Pages 93-107 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

    5. Recruiting and retaining shareholders for community supported agriculture in Texas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hall, Kelsey (author), Meyers, Courtney (author), Doerfert, David (author), Akers, Cindy (author), and Johnson, Phillip (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02177
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    97(4) : 33-46