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Community based social marketing: if you want real behaviour change, give them more than information
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Johnson, Lynelle (author) and Initiatives for the Development of Enterprising Actions and Strategies (IDEAS), Kalamunda, Western Australia.
Format:
Commentary
Publication Date:
2010-12
URL:
http://www.bankofideas.com.au/Newsletter/Dec10/downloads/Community-Based-Social-Marketing.pdf
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35881
Subject Term:
campaign planning
,
campaigns
,
change
,
communication planning
,
communities
,
community development
,
environment
,
environmental communication
,
interpersonal communication
,
leadership
,
media selection
,
public information
,
rural communities
,
social marketing
,
sustainability
, and
rural community development
Notes:
Via online newsletter. 7 pages.
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Community based social marketing: if you want real behaviour change, give them more than information