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    Start Over Subject Term commodity promotion Subject Term milk

    41. Gain in urban control over legislative bodies spotlights need for increased understanding

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    journal
    Publication Date:
    1964-10
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21644
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    4(10) : 1-4

    44. Generic advertising wearout: the case of the New York City fluid milk campaign

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forker, O. (author), Kaiser, Harry M. (author), Lenz, John E. (author), and Reberte, Carlos (author)
    Format:
    Journal article
    Publication Date:
    1996-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22307
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    21(2) : 199-209
    Notes:
    Cites evidence of wearout.

    45. Got milk?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18105
    Notes:
    Pages 202-204 in Mary Cross (ed.), A century of American icons: 100 products and slogans from the 20th century consumer culture. Greenwood Press, Westport, Connecticut. 236 pages, Describes the "Got milk?" campaign by the California Milk Processor Board during the 1990s.

    46. Got milk? becomes work of art: Copia features iconic ad campaign

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Copia - the American Center for Wine, Food and the Arts, Napa Valley, California.
    Format:
    News release
    Publication Date:
    2005-01-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22024
    Notes:
    2 pages, Describes an exhibition of "one of America's longest running, and most beloved, advertising campaigns."

    47. Heart disease developments require careful interpretation to avoid misunderstanding

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1962-07
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21300
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    2(7) : 1-4

    48. Heart disease problems may be around a long time-- dairymen cannot ignore it

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Article
    Publication Date:
    1961-02
    Published:
    USA: American Dairy Association, Chicago, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21279
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    1(1) : 1-8

    50. How advertising sold milk

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mellor, C. Michael (author)
    Format:
    Book review
    Publication Date:
    1965-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36470
    Journal Title:
    Journal of Advertising Research
    Journal Title Details:
    5(4) : 58
    Notes:
    Reviews a USDA research report, The effect of different level of promotional expenditures on sales of fluid milk.