- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Thompson, Stephanie (author)
- Format:
- Journal article
- Publication Date:
- 2000-02-14
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22227
- Journal Title:
- Advertising Age
- Journal Title Details:
- 71(7) : 14
- Subject Term:
- advertising, appeals (message), campaigns, commodity promotion, dairy, drink, persuasion, and milk
