Subject Term: commodity promotion and milk

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Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Belleza, Evelyn Tibon (author)
Format:: Abstract
Publication Date:: 1991
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05830
Notes:: ProQuest, UMI Dissertations Publishing. 1 page.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chang, Hui-Shung (author), Kinnucan, Henry W. (author), and Department of Agricultural Economics and Rural Sociology, Auburn University
Format:: Journal article
Publication Date:: 1991-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05902
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 73 (4) : 1195-1203
Notes:: This study examines the roles of cholesterol information and advertising in explaining consumption trends for fats and oils, focusing on butter. Results suggest increased consumer awareness of the health effects of blood cholesterol has contributed to the secular decline in butter consumption in Canada. Although consumers' responses to negative information appear to outweigh their responses to positive information, the industry advertising campaign launched in 1978 by the Dairy Bureau of Canada has had a positive effect on butter demand.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Butler, Matilda (author)
Format:: Book chapter
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35866
Notes:: Pages 309-314 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chandran, Ram (author), Blisard, Noel (author), Blayney, Don (author), and Allshouse, Jane (author)
Format:: Report
Publication Date:: 1999-02
Published:: USA: Economic Research Service, U.S. Department of Agriculture, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35946
Notes:: Technical Bulletin 1873. 44 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1965-03
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21649
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 5 (3) : 1-4

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-06
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21299
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(6) : 1-4

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-09
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21302
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(9) : 1-4

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thompson, Stephanie (author) and Chura, Hillary (author)
Format:: Journal article
Publication Date:: 1999-10-18
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21562
Journal Title:: Advertising Age
Journal Title Details:: 70(43) : 81

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1964-04
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21321
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 4[4] : 1-4

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1961-06
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21284
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 1(6) : 1-4
Notes:: 4p.

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