Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02935
Notes:
International Public Relations Association. 3 pages., Case study involving an award-winning campaign for crisis management by a Hungarian food firm. 3 pages.
Eales, James S. (author) and Powell, Douglas (author)
Format:
Manual
Publication Date:
1999-06
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 110 Document Number: C10475
Journal Title Details:
17 pages
Notes:
Department of Plant Agriculture, Crop Science Division, University of Guelph, Guelph, ON, Canada, from Agri Food Risk Management and Communication Website.
Powell, Douglas (author) and Grant, Sarah E. (author)
Format:
work plan
Publication Date:
1999-06
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 110 Document Number: C10474
Journal Title Details:
31 pages
Notes:
Department of Plant Agriculture, Crop Science Division, University of Guelph, Guelph, ON, Canada, from Agri Food Risk Management and Communication Website.
National Pork Board (author) and Lessing-Flynn (author)
Format:
Online document
Publication Date:
2015
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10300
Notes:
3 pages., Via Silver Anvil Awards., Consumers have questions about how pigs are raised, and no one knows the answers better than pork producers themselves. Activist groups against pig farming have become increasingly active on social media, where the voices of pork producers were relatively silent. As the connection between pork producers and the food industry, the National Pork Board recognized the potential damage this could cause to the pork industry’s reputation. The #RealPigFarming campaign was born out of a need to engage producers in sharing stories from their farms, and contributing to online conversation about pork production. The results surpassed original goals by 2,730 percent.
