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Effective public relations

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cutlip, Scott M. (main author), Center, Allen H. (author), Broom, Glen M. (author)
Format:
Book
Publication Date:
2000
Published:
USA: Prentice Hall, Upper Saddle River, New Jersey
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
animal rights, campaign planning, campaigns, crisis communication, environment, environmental communication, ethical issues, evaluation, history, information issues, media relations, public relations, animal welfare, strategic communication
Notes:
John L. Woods Collection, Eighth edition. 588 pages.