- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cutlip, Scott M. (author), Center, Allen H. (author), and Broom, Glen M. (author)
- Format:
- Book
- Publication Date:
- 2000
- Published:
- USA: Prentice Hall, Upper Saddle River, New Jersey
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07931
- Subject Term:
- animal rights, campaign planning, campaigns, crisis communication, environment, environmental communication, ethical issues, evaluation, history, information issues, media relations, public relations, animal welfare, and strategic communication
- Notes:
- John L. Woods Collection, Eighth edition. 588 pages.
