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2. farm branding: selling your products through story
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Prial, Daniel (author)
- Format:
- Online article
- Publication Date:
- 2021-04
- Published:
- United States: USDA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12655
- Journal Title:
- ATTRA Sustainable Agriculture
- Journal Title Details:
- Online
- Notes:
- 28pgs, If you are farming to be profitable, you need to be more than a farmer. You need to be the executive director of your farm business. Moving product to a paying customer, a.k.a. marketing, is the core of that business. And we have learned that product moves based on the meanings that we associate with it. Consumers buy from farm stands, for example, because they want to support local businesses, eat fresher, or know their farmer. In other words, consumers are buying the story of your farm as much as they are buying your physical farm products. This publication helps you take control of your farm story and develop a farm brand that will connect with your customers.
3. ‘Communication sovereignty’ as resistance: strategies adopted by women farmers amid the agrarian crisis in India
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dutta, Mohan J. (author) and Thaker, Jagadish (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-04
- Published:
- India: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10354
- Journal Title:
- Journal of Applied Communication Research
- Journal Title Details:
- 47(1) : 24-46
- Notes:
- 23 pages., Via online journal., This study draws on a culturally centered collaboration with a community of dalit women farmers in South India who were organized in a cooperative in their collective resistance against the corporatization of agriculture. Situated in the backdrop of the epidemic of farmer suicides in the region, this manuscript examines how those at the margins of global neoliberal transformations symbolically and materially make sense of and resist these transformations. The voices of the women farmers disrupt the underlying neoliberal assumptions that undergird the importation of cash crop agriculture into a subsistence and community-centered farming culture. They depict the ways in which Western cash crop agriculture disrupts community, food security, local health care systems, and the unique gender relations. Moreover, the communication advocacy work carried out by the women seeks to transform agricultural policy through material interventions as alternative practices of agriculture that challenge the hegemony of cash-based individualized agriculture.
4. Assessing intercultural communication: testing technology tools for information sharing in multinational research teams
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ward, Wesley S. (author) and Given, Lisa M. (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- USA: John Wiley & Sons Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10363
- Journal Title:
- Journal of the Association for Information Science and Technology
- Journal Title Details:
- 70 : 338-350
- Notes:
- 13 pages., Via online journal., Agricultural research in developing countries often involves collaboration between dispersed multicultural teams of scientists from developed and developing countries. The teams use information and computing technologies (ICTs) to communicate between team members, who originate from different cultures using different languages. This paper investigates the usability and utility of a range of ICTs used for communication between team members from different cultures. The research used an intercultural heuristic evaluation tool, or I‐CHET, to evaluate nine ICTs used by Australian and Lao scientists for team communication. The evaluation showed that asynchronous ICTs (e.g., e‐mail) were preferred by non‐native English speakers, while synchronous media (e.g., audio conferencing, instant messaging, Skype) presented considerable problems between team members from different cultures. Most ICTs evaluated in the study demonstrated little consideration for non‐native English speakers and for inexperienced ICTs users. However, all evaluated ICTs demonstrated the ability to transmit information and encourage communication between information users in scientific collaborations. The I‐CHET assessment tool highlights the ongoing need for a “toolbox” of communication ICTs for research collaborations that can be adapted to suit the cultural and professional needs of multinational teams, worldwide.
5. Do marketers need salespeople?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Downey, Scott (author)
- Format:
- Commentary
- Publication Date:
- 2018-11
- Published:
- USA: Henderson Communications L.L.C., Adel, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10027
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 56(9) : 22
6. Who are you hiring? Strategy, structure, and expertise
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wirth, Mary (author / Pennsylvania State University), North, Elizabeth (author / Mississippi State University), and Borger, Ruth (author / University of Florida)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09913
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 31 pages. PowerPoint.
7. Food futures and 3D printing: strategic market foresight and the case of Structur3D
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Charlebois, Sylvain (author) and Juhasz, Mark (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11109
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 9(2) : 138-148
- Notes:
- Availab le online at www.centmapress.org, Authors examined a 3D food printing tool, Structure3d, in the context of food innovation within a larger world of 3D printing innovation, science, and processing. Noted how 3D printing is increasingly emerging as a disruptive technology demanding to be recognized for its potential contribution to a rapidly evolving innovation economy.
8. The communication effectiveness of scientist-stakeholder partnerships addressing agriculture and natural resources issues: An analysis of the media attention and media framing of the Florida water and climate alliance
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Qu, Shuyang (author), Irani, Tracy (author), and Iowa State University University of Florida
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10162
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 15 pages, via online journal article, Scientist-stakeholder partnerships are formed by scientists from academic institutions and industry representatives in an effort to address contingent science issues such as climate change, inform the public and influence public policies. Such organizations often lack expertise in communicating to the public and conducting outreach which are crucial components to building a good reputation. This study selected Florida Water and Climate Alliance [FWCA] as an example of such an organization, exploring its media attention and media framing to assess the visibility and reputation of [FWCA]. Results showed very limited media attention had been devoted to [FWCA]. The framing analysis results indicated that the coverage of [FWCA] is mostly introductory and descriptive information from public institutions, collaborators and funding agencies. These results demonstrate the need for such organizations to increase media visibility and build their reputations through strategic communication. Scientist-stakeholder partnership organizations like FWCA could gain from strategic collaborations with agricultural communications professionals and academic researchers. To better assist in building the reputation for these organizations, recommendations include developing strategic communication plans and conducting research about stakeholders’ and collaborators’ perceptions of an organization’s reputation.
9. Need for a wind of change? use of offshore wind messages by stakeholders and the media in Germany and their effects on public acceptance
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schmidt, Adriane (author)
- Format:
- Online journal article
- Publication Date:
- 2015-12
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10636
- Journal Title:
- Journal of Environmental Planning and Management
- Journal Title Details:
- 60(8): 1391–1411
- Notes:
- 22 pages., via online journal., This study investigates German news media coverage and PR material of offshore wind stakeholders from industry, politics, science and civil society thoroughly to provide insights about offshore wind benefits and risks communicated frequently and rarely to the public. By comparative analyses, differences between stakeholder and media messages are revealed: while stakeholders strongly focused on the supportive argument relevance of offshore wind for the energy turnaround, the media often discussed the negative impacts higher costs and delays in grid connection. Furthermore, the influence of offshore wind arguments on acceptance is measured within a survey representative of the German population. With these results, it can be assessed how far influential arguments were presented and which messages have been used frequently despite their low impact. Disruptions to viewscapes, limitation of commercial fishing areas, and hazards to shipping proved to be effective a
10. Wheeler McMillen, pioneer of life
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gifford, Claude W. (author)
- Format:
- Summary
- Publication Date:
- 2004
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: D10731
- Notes:
- #980, Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Item 39 located in ACDC Document D10726, Directory of written summaries of 80 items deposited in the Claude W. Gifford Papers, University of Illinois Archives. 2 pages., Author's thoughts and experiences in having worked with Wheeler McMillen, former editor-in-chief of Farm Journal magazine. "When Wheeler invited you to his office, you knew it was going to be a mind-stretching experience."
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