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    Start Over Subject Term campaign planning Subject Term poultry

    1. Bird flu crisis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Case study
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02935
    Notes:
    International Public Relations Association. 3 pages., Case study involving an award-winning campaign for crisis management by a Hungarian food firm. 3 pages.

    2. From Opposite Corners: Comparing Persuasive Message Factors and Frames in Opposing Activist Organizations' Websites

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyers, Courtney A. (author) and Abrams, Katie M. (author)
    Format:
    Paper
    Publication Date:
    2009-06-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29131
    Notes:
    Presented at the international conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, Des Moins,Iowa, June 6-9, 2009., Results of a content analysis of online communications used by the Animal Agriculture Alliance and the Humane Society of the United States. 16p.

    6. Public relations aspects of agricultural waste management

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Graham, D.B. (author)
    Format:
    Conference paper
    Publication Date:
    1972
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01316
    Notes:
    Quincy College, Quincy Illinois, 631.86C8141972, In: Proceedings of the 1972 Cornell Agricultural Waste Management Conference, 1972. p 17-23

    7. Romancing the brand: the power of advertising and how to use it

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martin, David N. (author)
    Format:
    Book
    Publication Date:
    1989
    Published:
    USA: American Management Association, New York, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18299
    Notes:
    215 pages, Includes brief descriptions of campaigns for FMC Furadan insecticide, Perdue Farms poultry and California raisins (Claymation technique).