- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Martin, David N. (author)
- Format:
- Book
- Publication Date:
- 1989
- Published:
- USA: American Management Association, New York, New York.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18299
- Subject Term:
- advertising, campaign planning, campaigns, chemicals, commodity promotion, insecticides, pesticides, poultry, and raisins
- Notes:
- 215 pages, Includes brief descriptions of campaigns for FMC Furadan insecticide, Perdue Farms poultry and California raisins (Claymation technique).
