9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: C15945
Notes:
Speech to the National Association of Farm Broadcasters, Kansas City, Missouri, November 15, 2002, Panelists representing Osborn-Barr, NC+ Hybrids and McCormick Company
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08028
Notes:
John L. Woods Collection, Prepared for Chemonics International, Inc., Washington, D. C. in support of the Project in Development and Environment ((PRIDE), U. S. Agency for International Development, Washington, D. C. 79 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08029
Notes:
John L. Woods Collection, Prepared for Chemonics International, Inc., Washington, D. C. in support of the Project in Development and Environment ((PRIDE), U. S. Agency for International Development, Washington, D. C. 78 pages.
Evans, J.E. (author), Kong, A.C. (author), Read, Hadley (author), and Salcedo, R.N. (author)
Format:
Report
Publication Date:
1973
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 3 Document Number: B00305
Notes:
AgComm Teaching, Office of Agricultural Communications, College of Agriculture, University of Illinois at Urbana-Champaign, Agricultural Communications Research Report 26, 26p, Dec 1973.
