How to buy farm broadcasting

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    CD
    Publication Date:
    2002-11-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: C15945
    Subject Term:
    advertising, campaign planning, campaigns, media effectiveness, media selection, radio, and marketing communication
    Notes:
    Speech to the National Association of Farm Broadcasters, Kansas City, Missouri, November 15, 2002, Panelists representing Osborn-Barr, NC+ Hybrids and McCormick Company

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