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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Evans, J.E. (author), Kong, A.C. (author), Read, Hadley (author), and Salcedo, R.N. (author)
Format:
Report
Publication Date:
1973
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 3 Document Number: B00305
Subject Term:
advertising , appeals (message) , audience attitudes , audience research , campaign planning , health education , media selection , message content , pesticides , and readership
Notes:
AgComm Teaching, Office of Agricultural Communications, College of Agriculture, University of Illinois at Urbana-Champaign, Agricultural Communications Research Report 26, 26p, Dec 1973.
