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    Start Over Subject Term campaign planning Subject Term livestock

    1. A content and visual analysis of promotional pieces used in a communication campaign for the Arkansas (commodity)Promotion Board

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hughes, Amy (author), Johnson, Tara L. (author), Edgar, Leslie D. (author), Miller, Jefferson D. (author), and Cox, Casandra (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07422
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 10-27
    Notes:
    Case example of a promotional campaign in which the one-third of the messages in the creative pieces were inconsistent with the original plan.

    2. Agricultural issues on the ballot: a case study of the 1009 Ohio Issue 2 campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Hannah (author) and Rhoades-Buck, Emily (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01600
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    97(1) : 66-79

    5. At the root of all flu pandemics is the filth in which confined, stressed pigs and birds incubate disease

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    People for the Ethical Treatment of Animals
    Format:
    News release
    Publication Date:
    2009-06-12
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29170
    Notes:
    1 page., Describes plans of PETA to set up an exhibit on the steps of the Ohio statehouse.

    9. From Opposite Corners: Comparing Persuasive Message Factors and Frames in Opposing Activist Organizations' Websites

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyers, Courtney A. (author) and Abrams, Katie M. (author)
    Format:
    Paper
    Publication Date:
    2009-06-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29131
    Notes:
    Presented at the international conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, Des Moins,Iowa, June 6-9, 2009., Results of a content analysis of online communications used by the Animal Agriculture Alliance and the Humane Society of the United States. 16p.