- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Thompson, Hannah (author) and Rhoades-Buck, Emily (author)
- Format:
- Journal article
- Publication Date:
- 2013
- URL:
- http://journalofappliedcommunications.org/images/stories/issues/2013/jac_v97_n1_article6.pdf
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01600
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 97(1) : 66-79
- Subject Term:
- advertising, appeals (message), campaign planning, campaigns, communication planning, coverage, evaluation, expenditures, farming methods, interest groups, livestock, mass media, media selection, regulations, reporting, risk communication, and animal welfare
