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    Start Over Subject Term buying behavior Subject Term decision making Subject Term farmers Subject Term media effectiveness

    2. A study of factors affecting farmers' continuous purchase and use of chemical fertilizers in the West Province of Cameroon

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jean, Nyemba Ambela (author)
    Format:
    Abstract
    Publication Date:
    1994
    Published:
    Cameroon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26099
    Journal Title:
    Discovery and Innovation
    Journal Title Details:
    6(1) : 110-115
    Notes:
    Via Biological Abstracts. 1 page.

    4. Agricultural media study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harris Interactive Inc. (author)
    Format:
    Survey
    Publication Date:
    2005-08-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C22956
    Notes:
    Prepared for Agri-Council of American Business Media. 17 pages., Summary and complete report of mail survey responses from 2,717 U.S. farmers and ranchers during November 2004 and February 2005. Results are weighted to represent all farmers and ranchers in the U.S. according to targets derived from the 2002 U.S. Census of Agriculture.

    6. Do farmers wear socks?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1923-09-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24857
    Notes:
    Special Bulletin No. 33. Reprinted by permission from Judicial Advertising. 3 pages., Emphasizes the buying power of farmers and farm families.

    8. The effect of label information on U.S. farmers' herbicide choices

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hasing, Tomas (author), Carpio, Carlos E. (author), Willis, David B. (author), Sydorovych, Otha (author), and Marra, Michele (author)
    Format:
    Journal article
    Publication Date:
    2012-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01010
    Journal Title:
    Agricultural and Resource Economics Review
    Journal Title Details:
    20(2) : 200-214

    9. The relation of the farmer to the advertising business

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irvine, James M. (author / Editor, Fruit Grower)
    Format:
    Journal article
    Publication Date:
    1908-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16339
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(3) : 224-226
    Notes:
    Summary of speech to the St. Joseph (Missouri) Advertising Club, June 17, 1908

    10. What drives smallholder farmers' willingness to pay for a new farm technology? Evidence from an experimental auction in Kenya

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Channa, Hira (author), Chen, Amy Z. (author), Pina, Patricia (author), Ricker-Gilbert, Jacob (author), and Stein, Daniel (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Kenya
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11464
    Journal Title:
    Food Policy
    Journal Title Details:
    85 : 64-71
    Notes:
    8 pages., Online via UI electronic subscription., Researchers measured farmer demand for a new agricultural technology , a triple-layered hermetic storage bag which reduces storage loss from insect pests and neutralizes aflatoxin contamination in grain. Findings revealed a highly elastic demand that that the wholesaler could increase profit by lowering the price. Farmers who had prior awareness of the bag were willing to pay 20% more on average than those previously unaware of it. Farmers' valuation of the bags was not significantly different based on the medium (text, audio, or video) through which they received the information.