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Agricultural media study

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Harris Interactive Inc. (main author)
Format:
Survey
Publication Date:
2005-08-02
URL:
http://www.americanbusinessmedia.com/images/abm/pdfs/resources/FinalReport42905.pdf
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146
Subject Term:
buying behavior, conferences, decision making, farm journals, farmers, information seeking, information sources, Internet, listenership, media effectiveness, newsletters, newspapers, radio, readership, shows, telecommunication, television, WWW (World Wide Web)
Notes:
Prepared for Agri-Council of American Business Media. 17 pages., Summary and complete report of mail survey responses from 2,717 U.S. farmers and ranchers during November 2004 and February 2005. Results are weighted to represent all farmers and ranchers in the U.S. according to targets derived from the 2002 U.S. Census of Agriculture.