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2. Interest in sustainability, plant-based diets among trends in IFIC Foundation's 2019 food and health survey
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meyer, Megan (author)
- Format:
- Research summary
- Publication Date:
- 2019-05-22
- Published:
- USA: International Food Information Council Foundation, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10555
- Notes:
- 3 pages., via website, International Food Information Council Foundation., Topics like sustainability, plant-based diets and clean eating seem to permeate news about food, but it turns out they’re not just buzzwords or “flavors of the week.” IFIC Foundation’s 2019 Food and Health Survey shows genuine and growing interest in these and other trends.
3. Effectiveness of storytelling in agricultural marketing: scale development and model evaluation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Online journal article
- Publication Date:
- 2019-03-13
- Published:
- Frontiers Media
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10365
- Journal Title:
- Frontiers in Psychology
- Journal Title Details:
- 10
- Notes:
- 12 pages., Article 452, Via online journal., Storytelling is a mode of communication in human interaction and is pervasive in everyday life. Storytelling in marketing is also a managerial application as a marketing strategy. Researchers of consumer psychology and marketing have devoted great efforts to developing theories and conducting empirical studies on this approach. However, in addition to narrative theories, many researchers are mainly concerned about the effect of telling a good brand story and its applications, such as advertising design and presentation. However, for those products that usually lacks branding, such as agricultural products, knowledge remains scarce about the relative impact of storytelling in marketing. Few researchers have explicitly developed a valid tool for measuring the effect of storytelling in marketing. To aid storytelling research in consumer psychology, this article conceptualized a construct of the effectiveness of storytelling in agricultural marketing and developed a measure with further validation. This scale consisted of 13 items with four subscales: narrative processing, affect, brand attitude, and purchase intention. The findings of this study supported a structural model with strong order among the four dimensions and good model fit. A discussion of the results and the theoretical and practical implications for consumer psychology and marketing practice are also addressed.
4. Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives: does information or brand matter?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Van Loo, Ellen J. (author / Wageningen University), Caputo, Vincenzina (author / Michigan State University), and Lusk, Jayson L. (author / Purdue University)
- Format:
- Research report
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: D10851
- Journal Title:
- Drovers
- Notes:
- Via live link within an online article, "Consumers prefer real beef over other alternatives" by Greg Henderson. 37 pages., Results of a nationwide survey of more than 1,800 consumers who completed a choice experiment in which they selected among conventional beef and three alternative meat products at different prices. "Overall, this study shows most consumers strongly prefer conventional beef to the alternatives."
5. Printing and mailing for the brand: An exploratory qualitative study seeking to understand internal branding and marketing within University and Extension communication services units
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zagonel, Anissa (author), Baker, Lauri M. (author), King, Audrey E.H. (author), and Kansas State University Oklahoma State University Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10433
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 15 pages., Via online journal., Investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. However, this can be challenging in public organizations with multiple brand segments and a large number of employees spread across great distance with limited funds for marketing. While previous work has looked at Extension agents, faculty, and volunteers’ brand perceptions, no studies have looked at communication services employees’ investment in the brand. The purpose of this qualitative study was to discover how well employees in a university and Extension printing and mail entity understood the Extension brand and their investment in the brand. Research questions that guided this study were: 1) What perceptions and investment do communication services employees have in the Extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts? Each of the 18 interviews included a series of questions focusing on employees’ story related to Extension and employees’ thoughts on branding and marketing efforts. Results in this study with communication services employees indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of Extension. This contradicts previous research with employees in other brand segments of Extension. Implications of this work include a need for training on the Extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all Extension employees in the mission of Extension.
6. The Food Factor: Perceptions of the brand
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brubaker, McKayla (author), Settle, Quisto (author), Downey, Laura (author), Hardman, Alisha (author), and Oklahoma State University Mississippi State University
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10246
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(3)
- Notes:
- 19 pages., Via online journal., Mississippi residents were surveyed to determine their perceptions surrounding the The Food Factor brand. The Food Factor is a weekly Extension mass media program that communicates research-based information about food, nutrition, diet, and healthy lifestyles. A researcher-developed survey instrument was used to collect information using Qualtrics. The sample consisted of a representative sample of 404 Mississippi residents over the age of 18. Nonprobability quota sampling was used to examine population segments related to sex, Hispanic vs. non-Hispanic populations, and other racial demographic segments. The respondents were asked about their use and awareness of The Food Factor, where they were split into viewer and non-viewer categories. Viewers were asked about their viewing frequency, perceptions and skills learned related to watching The Food Factor, and their nutrition-related behaviors. Non-viewers were also asked about their perceptions of The Food Factor between branded and non-branded The Food Factor episodes. This study found the The Food Factor brand lacked brand recognition and recall. However, the respondents had a slightly positive perception of the brand. Overall, this study could not conclude that branding of the episodes was making a difference in non-viewers’ perceptions, despite the fact that many previous studies have identified branding as an important strategy in social marketing. Recommendations include a consistent and increased use of the brand, such as subtitles or logos, and future research on the use of branding in social marketing program, social marketing in Extension, and the role of branding in mass media programs.
7. The impact of producers' cognitive styles on their purchasing behavior
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Feeney, Roberto (author), Accursi, Federico (author), and Mac Clay, Pablo (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Argentina
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11087
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 10(5) : 498-515
- Notes:
- Available online at www.centmapress.org, Results showed that different segments of producers had distinctive purchasing behaviors. Specifically, analytic-oriented producers tended to focus on product performance and less on the relationship with suppliers when buying their inputs. They also tended to be loyal to input brands, rely less on dealers/retailers and salespeople, and they are willing to change suppliers more often than other producers. Intuitive-oriented producers valued more the relationship with the supplier and are interested in contacting the salesperson if they need a product. Balanced-oriented producers declared to be less loyal to brands, but were more stable in terms of not changing input suppliers frequently.
8. Painting for the brand: spreading paint and the Certified Angus Beef Brand across America's barns
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bechtel, Wyatt (author)
- Format:
- Journal article
- Publication Date:
- 2018-11
- Published:
- Lenexa, Kansas: Drovers CattleNetwork
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10024
- Journal Title:
- Drovers Cattlenetwork
- Journal Title Details:
- : 20
- Notes:
- Features a campaign, "Brand the Barn," that involves painting the Certified Angus Beef logo on barns throughout the nation.
9. Working smarter for your branded and promotional merchandise needs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Paine, Josh (author / University of Georgia) and Lord, Lori (author / University of Georgia)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09914
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 30 pages. PowerPoint.
10. Bayer's issues news release about closing its acquisition, Monsanto name will be replaced
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2018-06-04
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09526
- Notes:
- Online news release from Bayer via AgriMarketing Weekly. 2 pages.