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    41. The impact of brand and attention on consumers’ willingness to pay: evidence from an eye tracking experiment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lewis, Karen E. (author), Grebitus, Carola (author), and Nayga Jr., Rodolfo M. (author)
    Format:
    Journal article
    Language:
    English / French
    Publication Date:
    2016-10-04
    Published:
    International: John Wiley & Sons Ltd.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08315
    Journal Title:
    Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
    Journal Title Details:
    64 (4): 753-777

    42. The interplay between advertising claims and product categories in food advertising: a scheme congruity perspective

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cheong, Yunjae (author) and Kim, Kihan (author)
    Format:
    Journal article
    Publication Date:
    2011-02
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00496
    Journal Title:
    Journal of Applied Communication Research
    Journal Title Details:
    39(1) : 55-74

    43. The myth of the ethical consumer

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Devinney, Timothy M. (author), Auger, Pat (author), and Eckhardt, Giana M. (author)
    Format:
    Book
    Publication Date:
    2010
    Published:
    International: Cambridge University Press, Cambridge, United Kingdom.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35965
    Notes:
    240 pages.

    45. The power of promoting healthy brands: familiarity in health product decision making

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bui, My (author), Hamilton, Mitchell (author), and Kemp, Elyria (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D11511
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    21 : 739-759
    Notes:
    22 pages., Via online., Researchers used quota convenience sampling to investigate consumer decision making and brand commitment for food brands promoted as "healthy." Findings indicated that familiarity can help increase purchase intentions and brand commitment for healthy brands with low credibility. However, to go beyond a transactional exchange to one that is relation in nature, familiarity, credibility, and quality are all crucial for fostering brand commitment.

    46. The role of taste perception for the success of country of origin labeling in the case of organic pepper

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Langen, Nina (author), Hartmann, Monika (author), and Kloeckner, Heike (author)
    Format:
    Paper
    Publication Date:
    2010-07-25
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35962
    Notes:
    Presented at the Agricultural and Applied Economics Association Conference, Denver, Colorado, July 25-27, 2010. 23 pages.

    47. Water divides the world

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Duffy, James (author) and Jewell, Tony (author)
    Format:
    Commentary
    Publication Date:
    2007-04
    Published:
    International: International Public Relations Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02957
    Journal Title:
    Frontline
    Notes:
    Article ID: 15. 3 pages.

    48. Who is behind the sustainable purchase? The sustainable consumer profile in grocery shopping in Spain

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carrero, Isabel (author), Redondo, Raquel (author), and Fabra, Maria Eugenia (author)
    Format:
    Journal article
    Publication Date:
    2016-06-16
    Published:
    USA: John Wiley & Sons Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08319
    Journal Title:
    International Journal of Consumer Studies
    Journal Title Details:
    40 (6): 643-651