- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Makens, James C. (author)
- Format:
- Journal article
- Publication Date:
- 1964-10
- URL:
- http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=6741211&site=ehost-live
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07106
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 28(4) : 10-16
- Subject Term:
- behavior, consumers, costs, data analysis, image, marketing research, poultry, product promotion, food industry, marketing communication, brands, and USA (United States of America; North America)
