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The pluses and minuses of branding agricultural products

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Makens, James C. (main author)
Format:
Journal article
Publication Date:
1964-10
URL:
http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=6741211&site=ehost-live
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
behavior, consumers, costs, data analysis, image, marketing research, poultry, product promotion, food industry, marketing communication, brands, USA (United States of America; North America)