- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lewis, Karen E. (author), Grebitus, Carola (author), and Nayga Jr., Rodolfo M. (author)
- Format:
- Journal article
- Publication Date:
- 2016-10-04
- Language:
- English / French
- Published:
- International: John Wiley & Sons Ltd.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08315
- Journal Title:
- Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
- Journal Title Details:
- 64 (4): 753-777
- Subject Term:
- advertising, consumers, drink, economics, information, marketing techniques, product promotion, public attitudes, food industry, brands, and branding
