- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Devinney, Timothy M. (author), Auger, Pat (author), and Eckhardt, Giana M. (author)
- Format:
- Book
- Publication Date:
- 2010
- Published:
- International: Cambridge University Press, Cambridge, United Kingdom.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35965
- Subject Term:
- advertising, animal rights, attitudes, behavior, biotechnology, buyer behavior, buying behavior, consumer attitudes, consumers, consumption, decision making, ethical issues, religion, research methods, social factors, genetic engineering, marketing communication, and brands
- Notes:
- 240 pages.
