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The myth of the ethical consumer

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Devinney, Timothy M. (main author), Auger, Pat (author), Eckhardt, Giana M. (author)
Format:
Book
Publication Date:
2010
Published:
International: Cambridge University Press, Cambridge, United Kingdom.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, animal rights, attitudes, behavior, biotechnology, buyer behavior, buying behavior, consumer attitudes, consumers, consumption, decision making, ethical issues, religion, research methods, social factors, genetic engineering, marketing communication, brands
Notes:
240 pages.