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Start Over Subject Term audience analysis Subject Term audience research Subject Term media selection

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gordon, Ross (author), Hastings, Gerard (author), McDermott, Laura (author), and Evans, W. Douglas (author)
Format:: Book chapter
Publication Date:: 2008
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01365
Notes:: Pages 74-90 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kern, K. Robert (author)
Format:: Workbook
Publication Date:: 1994-01
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03076
Notes:: Compiled for PRIDE: Project in Development and the Environment. 79 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Semler, Jack (author)
Format:: Journal article
Publication Date:: 2014-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
Journal Title:: Agri Marketing
Journal Title Details:: 52(5) : 25
Notes:: Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Powell, Doug (author), Mathiasen, Lisa (author), and Jacob, Casey (author)
Format:: Abstract
Publication Date:: 2009-05-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29190
Journal Title:: Food Control
Notes:: Via Science Direct. 2 pages., Authors emphasize coordinated planning, based on understanding of audiences.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Moss, Geoffrey (author) and Moss Associates Ltd., Wellington, New Zealand.
Format:: Report
Publication Date:: 2006-12
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25105
Notes:: 1 page., Author emphasizes there is no single best way to "get your message across."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mihm, Laura (author) and Cooperative Communicators Association
Format:: Article
Publication Date:: 2008-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28374
Notes:: Via online resource. 2 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hastings, Gerard (author), Freeman, Jo (author), Spackova, Renata (author), and Siguier, Pierre (author)
Format:: Book chapter
Publication Date:: 2008
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01363
Notes:: Pages 93-107 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Steever, Sara (author)
Format:: Journal article
Publication Date:: 2010-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29939
Journal Title:: Agri Marketing
Journal Title Details:: 48(2) : 18

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2004-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21499
Journal Title:: Agri Marketing
Journal Title Details:: 42(8) : 24-26
Notes:: Two case reports about delivering customized data via e-mail: Scotts Company and BASF.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agricultural Publishers Association, Chicago, Illinois
Format:: Report
Publication Date:: 1929-02-28
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36808
Notes:: Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Special Bulletin No. 13. 2 pages., Summary of findings by the American Association of Advertising Agencies. Among 58 general magazines, only three showed more than 12 percent duplication with any of 56 farm papers.

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