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Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2014
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05838
Journal Title:
Chicago Booth Magazine
Journal Title Details:
36(3) : 13
Notes:
Case example of how over-zealous marketing (e.g., messaging about "health" and "yummy") can misfire - with adults and children.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ramukumba, Takalani (author)
Format:
Journal article
Publication Date:
2017
Published:
South Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11369
Journal Title:
African Journal of Hospitality, Tourism and Leisure
Journal Title Details:
6(4)
Notes:
12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Aschemann-Witzel, Jessica (author), Maroscheck, Nicole (author), and Hamm, Ulrich (author)
Format:
Journal article
Publication Date:
2013
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02744
Journal Title:
Food Quality and Preference
Journal Title Details:
30 : 68-76
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2007-10-19
Published:
United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26951
Journal Title:
Farmers Weekly
Journal Title Details:
147(16) : 48
Notes:
Describes effectiveness of a "Buy British" program, the British Food Fortnight (BFF) held from September 22 to October 7, 2007.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Sadilek, Tomas (author)
Format:
Journal article
Publication Date:
2019
Published:
Czech Republic
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11084
Journal Title:
International Journal on Food System Dynamics
Journal Title Details:
10(2) : 195-205
Notes:
Available online at www.centmapress.org, Results showed that the producers had seen a positive improvement in sales following acquisition of the regional food quality label, although they had not noticed greater interest in their products during campaigns to support awareness of the label.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Katz, D.L. (author) and Meller, S. (author)
Format:
Journal article
Publication Date:
unknown
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02889
Journal Title:
Annual Review of Public Health
Journal Title Details:
35 : 83-103
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Stanton, John L. (author)
Format:
Journal article
Publication Date:
2003
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29965
Journal Title:
Journal of International Food and Agribusiness Marketing
Journal Title Details:
15(1/2) : 137-152
Notes:
Via UI electronic subscription.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Lagasse, Lisa P. (author), Love, David C. (author), and Smith, Katherine Clegg (author)
Format:
Journal article abstract
Publication Date:
2014
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06018
Journal Title:
Ecology of Food and Nutrition
Journal Title Details:
53(1) : 58-80
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Akers, Cindy (author), Brashears, Todd (author), Stockard, Stacy A. (author), and Brooks, Chance (author)
Format:
Journal article
Publication Date:
2007
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28042
Journal Title:
Texas Journal of Agriculture and Natural Resources
Journal Title Details:
20 : 63-74