3 pages, Figure 1 above appeared on July 31, 2018, in Bloomberg. Bloomberg tweeted this graphic on August 13, and twenty-four hours later it had been retweeted by 84 twitter accounts and “liked” 118 times. Chances are you have seen this graphic on your social media newsfeed (e.g., Facebook, Twitter) by now. It is a novel idea to portray how U.S. land use could be represented across the United States. However, to the casual observer, which is most everyone viewing a graphic on social media, this graphic is misleading.
6pgs, A nationwide study was undertaken in China to understand why public interest has shifted away from agriculture and to discuss approaches that may help restore interest and support for agriculture. The study collected 2586 questionnaires from 242 cities in 31 provinces in mainland China. The results suggest that agriculture is still of public interest, but interest has shifted from traditional farming to the consumer perspective in food safety, nutrition and health, food security and agricultural history. Two groups in this study, the younger generation and those with college degrees, show less interest in production agriculture. The accelerating shift in population from rural China to urban areas explains why these two groups are less connected with agricultural issues. The authors contend that it is critically important to keep the urban population knowledgeable of the importance of agriculture and suggest ways to improve communication and support from this educated, city-dweller point of view in order to ensure a stable and secure future. The approach of science appreciation (ways to effectively communicate science to general publics) is proposed to effectively gain renewed interest and engagement with the public in the science of agriculture in order to optimize the needs and benefits from agriculture to society.
4 pages., Via online journal., ACE President Elizabeth Gregory North comments on JAC as evidence of the strong research tradition that is alive and well in ACE.
Wolf, Alois F. (author), King, Robert L. (author), Fisk, George (author), Hinderman, Charles H. (author), Regan, William J. (author), Disch, Wolfgang (author), Wright, John S. (author), Spencer, Ulric M. (author), Meissner, Frank (author), and Goldstucker, Jac L. (author)
Format:
Journal article
Publication Date:
1963-07
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09350
Smolan, Marvin (author), Hollander, Stanley C. (author), Lazer, William (author), Mertes, John E. (author), Meissner, Frank (author), and Regan, William J. (author)
Format:
Journal article
Publication Date:
1961-07
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09351
21 pages, We evaluate causal impacts of a large-scale agricultural extension program for smallholder women farmers on technology adoption and food security in Uganda through a regression discontinuity design that exploits an arbitrary distance-to-branch threshold for village program eligibility. We find eligible farmers used better basic cultivation methods, achieved improved food security. Given minimal changes in adoption of relatively expensive inputs, we attribute these gains to improved cultivation methods that require low upfront monetary investment. Farmers also modified their shock-coping methods. These results highlight the role of information and training in boosting agricultural productivity among poor farmers and, indirectly, improving food security.
22 pages, Commercialisation of smallholder agriculture is important for rural economic growth. While previous studies have analysed effects of commercialisation on productivity and income, implications for farm household nutrition have received much less attention. We evaluate the effects of commercialisation on household food security and dietary quality with a special focus on calorie and micronutrient consumption. We also examine transmission channels by looking at the role of income, gender, and possible substitution effects between the consumption of own-produced and purchased foods. The analysis uses survey data from farm households in Kenya and a control function approach. Generalised propensity scores are employed to estimate continuous treatment effects. Commercialisation significantly improves food security and dietary quality in terms of calorie, zinc and iron consumption. For vitamin A, effects are insignificant. Commercialisation contributes to higher incomes and increased nutrients from purchased foods, but it does not reduce the consumption of nutrients from own-produced foods. Enhancing market access is important not only for rural economic growth, but also for making smallholder agriculture more nutrition-sensitive.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09928
Notes:
NCR-90 Collection, From Document D09924, "Department of agricultural journalism University of Wisconsin-Madison: Faculty and graduate student research, 1990". Pages 5-6.
22 pages, Raising agricultural productivity in developing countries is often said to reduce poverty more than comparable growth arising from other sectors. This claim has frequently been based on casual theorising, rather than empirical evidence. Productivity growth generates additional income and must benefit someone, though not necessarily the poor. It is conceivable that most, or even all of the benefits might go to others. Using region-level data from Thailand, we study the relationship between agricultural productivity growth and rural poverty incidence. The dependent variable for our regression analysis is the annual rate of change in rural poverty incidence at the regional level between the years for which poverty data are available. Agricultural productivity is measured as the annual rate of change in regional total agricultural productivity, covering the same time intervals as the poverty observations, but lagged one calendar year. Other control variables include regional non-agricultural incomes and the real price of food. The estimated coefficient on the change in agricultural productivity is negative and highly significant, implying that agricultural productivity growth does reduce rural poverty, holding other variables constant, though not more so than non-agricultural sources of income growth. The poverty-reducing contribution of recent agricultural productivity growth has been small. The poverty-reducing effects of long-term drivers of agricultural productivity growth are also analysed, using simulations based on the estimated model.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08803
Notes:
Pages 41-57 in Debra A. Reid, Interpreting agriculture at museums and historic sites. United States: Rowman & Littlefield Publishers, Inc., Lanham, Maryland. 265 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08802
Notes:
Pages 29-40 in Debra A. Reid, Interpreting agriculture at museums and historic sites. United States: Rowman & Littlefield Publishers, Inc., Lanham, Maryland. 265 pages.
Hashem, Nesrein M. (author), Hassanein, Eman M. (author), Hocquette, Jean-François (author), Gonzalez-Bulnes, Antonio (author), Ahmed, Fayrouz A. (author), Attia, Youssef A. (author), and Asiry, Khalid A. (author)
Format:
Journal article
Publication Date:
2021-06-08
Published:
United States: MDPI
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12277
24 pages, In the near future, the year 2050, agricultural production should expand to fulfill the needs of approximately 9.7 billion inhabitants. Such an objective should be harmonized with social, economic, and environmental sustainability aspects to maintain safe food production and food security worldwide. For more than a year, the COVID-19 pandemic has raised and is still strongly disrupting the agro-livestock production sector, similar to several other economic sectors. In this sector, the relationships between suppliers, producers, and consumers should always continue to maintain the activity of the production chain, which are impaired by social distancing decisions taken following the emergence of the COVID-19 pandemic. In this study, a global cross-sectional survey (translated into four languages: Arabic, English, French, and Spanish) was shared with people belonging to the agricultural sector to identify: (1) the role of the agricultural information and communication technologies (ICTs) in agro-livestock farming systems sustainability during the period of COVID-19 pandemic, (2) the need for such technologies in the agricultural sector, and (3) the factors that affect the use of such technologies. The results showed that the most frequently used agricultural ICTs were social media (Facebook and/or WhatsApp; 27.3%) and online platforms and Internet services (26.3%), whereas robotic vehicles and/or drones (6.6%) were less frequently used. During the emergence of the pandemic, the major reasons impacting agro-livestock farming systems' sustainability were social distancing (30.0%), shortage of labor (17.7%), maintaining precision farm management (14.8%), product marketing (14.2%), access production inputs (7.2%), and others (16.1%). Applying agricultural ICTs solved many obstacles related to the production process, such as maintaining precision farm management (25.6%), product marketing (23.6%), and access production inputs (16.1%). The subgroup analyses of the results considering the degree of country advancement, size of agribusinesses, and role/position of respondents in the farm highlighted the importance of supporting the use, availability, and awareness of agricultural ICTs at least for some groups of people such as those belong to developing countries, laborers, and small-scale agri-business holders. This cross-sectional study highlights the urgent need to turn to and to expand the use of new agricultural ICTs to meet the growing demand for food production in the world and to ensure the resilience and sustainability of farming systems, specifically under unexpected and extreme conditions.
Mungai, Ndungi wa (author) and Seis, Colin (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08789
Notes:
Pages 223-237 in Gordon, Iain J. Prins, Herbert H.T. Squire, Geoff R. (eds.), Food production and nature conservation: conflicts and solutions. United Kingdom: Routledge, London. 348 pages.
7 pages., Via online journal, The study assessed the awareness and use of e-resources among public
extension personnel in the area. Stratified sampling technique was used in
selecting respondents from each cadre of the Anambra State Agricultural
Development Programme (ASADEP). A total of sixty-nine (69) agricultural
extension staff was used for the study. Findings show the major e-resource tool
that was available to the majority (94.2%) of extension staff in the area was
mobile phone, while 62.3% indicated that computer was available to them. The
majority (69.6%) of the respondents were each aware of Facebook, and email,
while 56.5% were aware of twitter. Among those who were aware of email, the
majority (59.4%) indicated they used it while 43.5% of those that were aware of
Facebook indicated they used it. Results show that 15.9% of the respondents
indicated they used e-journal in exchanging information on pests and diseases,
10.1% exchanged weather and climate information on e-mail, while 11.6% each
indicated they used email to exchange information on farm inputs and market
prices. On the other hand, 10.1% each used e-journal and e-mail to exchange
information on processing methods. The study concluded by drawing attention
to the very low adoption of e-resources in extension service delivery in the area.
Efforts should be made by both federal and state governments to provide
enabling technological environment and training opportunities for extension
personnel in order to improve e-extension which is a veritable alternative
towards solving the issues of dearth in extension staff that has been a persistent
problem plaguing extension service in the country.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08786
Notes:
Pages 71-89 in Gordon, Iain J. Prins, Herbert H.T. Squire, Geoff R. (eds.), Food production and nature conservation: conflicts and solutions. United Kingdom: Routledge, London. 348 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08824
Notes:
Pages 879-903 in Rob Roggema (ed.), Agriculture in an urbanizing society volume two: proceedings of the sixth AESOP conference on sustainable food planning. United Kingdom: Cambridge Scholars Publishing. Pages 601-1274.
10 pages, The study was focused on identifying sources of agricultural information and analyzing challenges faced by smallholder farmers in accessing agricultural information in Southern Ethiopia. To achieve the stated objectives the study district was selected purposively from Wolaita zone by selecting five kebeles randomly. At the end, a total of 150 sample households were randomly selected from these five kebeles. To collect the data both primary and secondary sources were used for the purpose of this study. Primary data were collected directly from sample respondents through structured and semi-structured interview schedules, observation and focus group discussions. Secondary data were collected from Woreda agriculture and rural development office report, and other relevant books, journal articles and the Internet. After the relevant data were collected, the descriptive statistics such as mean, frequency, and percentage, and the inferential statistics such as chi-square tests were also used. The findings indicate that female farmers, illiteracy, location of market center, information seeking behavior of farmers, low rate of extension-farmers linkages, inadequate operational skill of aids, language barriers, lack of training, lack of rural electrification, lack of development agents, absence of rural networks, inadequate reading materials, and inappropriate time of broadcasting are the main challenges smallholder farmers were faced with. Therefore, to overcome the challenges strong commitment and reformation should be done in the study area by the concerned stakeholders.
17 pages., This study examined the effectiveness of the channels used to deliver agricultural information and knowledge to smallholder farmers in Tanzania. A descriptive cross-sectional design alongside quantitative and qualitative approaches was employed to collect data from 341 respondents. While the data collected through the questionnaire was analysed by using Statistical Product and Service Solutions (SPSS) version 21, the data collected through the interview was analysed by using thematic analysis. The findings suggest that delivery of and access to timely and relevant agricultural information and knowledge, appropriately packaged, is one of the critical problems undermining smallholder farmers’ efforts to increase their production. As a result, most smallholder farmers mainly depend on informal channels. Besides informal channels, farmer groups and demonstration plots are becoming popular channels to deliver and access agricultural information and knowledge. To make a difference in agricultural production, deliberate efforts should be made to enhance the delivery of agricultural information and knowledge.
United States: Texas Tech Univeristy, Lubbock, Texas
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12460
Notes:
115 pages, Lab grown meat is a new technology being developed as a potential alternative protein source. Although some research has been done about public perception of lab grown meat, no studies to date have analyzed social media content regarding this topic. Still yet, no studies have observed the effects of message themes on public perception of lab grown meat. This two-part study first sought to analyze the Twitter messages discussing lab grown meat using Meltwater, a social media monitoring software. Secondly, the study sought to better understand measures of uncertainty and risk and benefit perceptions after viewing a themed blog post about lab grown meat. In part one, a relevant keyword search from August 28, 2018 to February 28, 2019 collected over 11,000 Twitter messages. Sentiment of messages was analyzed with 47% of messages being neutral. Meltwater identified trending themes that were all closely tied to lab grown meat, and top content posters with the most amount of potential reach were identified. All top posters were found to be news entities or organizations instead of personal Twitter accounts. In part two, participants were randomly assigned one of three themed blog posts against lab grown meat, neutral, or support lab grown meat. Perception questions were asked after viewing the blog post, and a total of 238 responses were collected. Results indicated message theme had a statistically significant effect on risk perception, benefit perception, and intention to share, but not on message evaluation or measures of uncertainty. Further discussion as well as suggestions for future research are included.
10 pages, Ongoing climate change and associated food security concerns are pressing issues globally, and are of particular concern in the far north where warming is accelerated and markets are remote. The objective of this research was to model current and projected climate conditions pertinent to gardeners and farmers in Alaska. Research commenced with information-sharing between local agriculturalists and climate modelers to determine primary questions, available data, and effective strategies. Four variables were selected: summer season length, growing degree days, temperature of the coldest winter day, and plant hardiness zone. In addition, peonies were selected as a case study. Each variable was modeled using regional projected climate data downscaled using the delta method, followed by extraction of key variables (e.g., mean coldest winter day for a given decade). An online interface was developed to allow diverse users to access, manipulate, view, download, and understand the data. Interpretive text and a summary of the case study explained all of the methods and outcomes. The results showed marked projected increases in summer season length and growing degree days coupled with seasonal shifts and warmer winter temperatures, suggesting that agriculture in Alaska is undergoing and will continue to undergo profound change. This presents opportunities and challenges for farmers and gardeners.
9 pages, This study investigates how communication channels to exchange agricultural information were chosen. Specifically, it identifies the communication channels used by farmers in Tanzania and determines the factors influencing the choice of communication channels for exchanging agricultural information. The study employs a meta-analysis review methodology in identifying, evaluating and interpreting studies relevant to the topic of interest. The results indicate that radio, mobile phones, television, fellow farmers, agricultural extension agents and newspapers were the commonly used communication channels for transferring agricultural information. Moreover, the channels’ influence, availability, affordability, communication network coverage, and the resources and facilities needed to use a particular communication channel were found to influence the choice of channels. It is concluded that understanding the audience, the characteristics surrounding messages and choosing appropriate communication channels are important for enhancing access to agricultural information. It is recommended that agricultural information providers should understand the factors surrounding communication channels before disseminating agricultural information
18 pages, Government interventions in the agricultural sector have been historically justified by the existence of an income disparity between farmers and non-farmers. However, recent studies have found that such disparity is disappearing over time, particularly in the United States. This work offers the first longitudinal systematic assessment on the average income disparity between farm and non-farm units in the European Union, differentiating between old and new Member States. Using the EU-SILC dataset, both broad (having some farm income) and narrow (living mainly on agriculture) farm households are compared with a general sample of non-farm households and a more restricted sample of self-employed non-farm households. To control for household observable characteristics and time-constant unobserved factors, we use a fixed effects regression. Results suggest that the farm/non-farm income disparity has disappeared in the European Union unless we compare narrow farm households with all non-farm households: in this case, the former are more likely to be better off than the latter. A limited income disparity is found only in the case of new Member States for broad farm households only. Results are used to draw policy implications regarding the role of CAP in supporting farm income.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes8 Document Number: D09067
Notes:
Includes Documents C12219 "The effective consultant or technical assistant in agricultural communications in developing countries" and C08809 "Staffing the U.S. contribution to international development assistance in agriculture"., Francis C. Byrnes Collection
Robertson, Michael J. (author), Preston, Nigel P. (author), and Bonnett, Graham D. (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08788
Notes:
Pages 155-172 in Gordon, Iain J. Prins, Herbert H.T. Squire, Geoff R. (eds.), Food production and nature conservation: conflicts and solutions. United Kingdom: Routledge, London. 348 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08826
Notes:
Pages 1025-1044 in Rob Roggema (ed.), Agriculture in an urbanizing society volume two: proceedings of the sixth AESOP conference on sustainable food planning. United Kingdom: Cambridge Scholars Publishing. Pages 601-1274.
19 pages, The USDA has identified coexistence, or producers growing food in a variety of ways (conventionally, organic, etc.) in a harmonious manner as a critical challenge and high priority. Despite this call for coexistence and assurance of mutual success, agricultural sectors often have conflicts. Both sides of the niche and mainstream rift tend to pick and choose radical examples of problematic practices to portray the opposition. Producers, more so than most other occupations, have a deeply entrenched occupational identity. Many studies focused on the need for relationships between agricultural producers and the public. No work has been found to understand how producers from different sectors of agriculture view one another. This study sought to understand producers' identities and the relationships producers have with one another. Results indicate the occupation of farming, family ties, connection and duty to the land, hard work and pride defines producers' identities. When defining a "good farmer," producers cited innovation and efficiency, farm succession, passion and joy, and profits as markers of success. The relationships between producers varied. Overall, producers respected other producers enough to make their own choices concerning production. Social media was often mentioned when producers talked about how they communicate with one another.
McKay, Floyd J. (author / Department of Journalism, Western Washington University, Bellingham, WA)
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06327
Notes:
James F. Evans Collection, Mimeographed, 1992. 28 p. Paper presented at the 1992 Convention of the International Communications Division, Association for Education in Journalism and Mass Communication
India (Southern, Asia), agricultural, information, cell phones, extension systems, advisory services, technology, To achieve gainful development in agriculture to ensure food security in the north-eastern Himalayan region of India, an initiative was taken to develop mobile phone based agro-advisory system with the objective to empower the farmers by providing right information at right time through Information and Communication Technol- ogy mediated extension approach. 2000 farmers and farm women were selected as beneficiaries through snowball sampling method based on certain criteria. The major features of the system to deliver the farm advices (Pull Based) and information services (Push Based) through toll free Interactive Voice Response System (IVRS), Smart Phone Application, Mobile phone and Web based agriculture advisory system. It was found that on an average almost 200 advisories were provided every month, which even shoot up to almost 300 calls per month in the peak Kharif seasons as bulk of the advisories were provided during the months of May to November as most number of calls from the farmers came during the period. Majority of the advisories were provided on fishery management practices (17.32%), source of seed (9.95%), livestock management (9.18%), disease and pest management of crops (8.75%), training information (9.35%), rural development schemes (7.76%) etc. Moreover, the inclusion of need based train- ing component and convergence with different extension functionaries helped to develop an ICT based Stakeholder Interface (Experts-Line Departments-Agripreneurs-Farmers) in the field of agriculture in the region. This alternate extension system also helped to develop better rapport with the farmers and can be replicated in other hilly region of the world.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09931
Notes:
NCR-90 Collection, From Document D09924, "Department of agricultural journalism University of Wisconsin-Madison: Faculty and graduate student research, 1990". Pages 7-8.
9 pages, This paper compares the supply and demand of agricultural technologies related to maize crop in Sussundenga district, Mozambique. The field work was carried out in February and March 2018 and comprises of a survey of 140 households’ maize growers, interviews with 15 agricultural technicians and six focus group meetings (four with maize growers and two with agricultural technicians). Data analysis was done using Bardin’s content analysis and descriptive statistics. The results reveal that agricultural research and rural extension focus more on supplying technologies related to maize production. But farmers have holistic expectations that go beyond production technologies to include the entire marketing chain. It makes the technical support provided with little use to maize growers. Besides it, there are also farmers’ unanswered demands and the supply of non-demanded technologies. It means that there is a mismatch between supply and demand of maize farming technologies. Agricultural research and rural extension organizations are suggested to supply not only agricultural technologies that maximize crop yield, but also services that help households improve their ability to store agricultural products and to sell it when prices are high. These actions have the potential to improve agricultural market performance and make the agricultural technologies more useful to maize growers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08804
Notes:
Pages 61-83 in Debra A. Reid, Interpreting agriculture at museums and historic sites. United States: Rowman & Littlefield Publishers, Inc., Lanham, Maryland. 265 pages.
16 pages, Systematic reviews and meta-analyses generally focus on intervention impacts or outcomes. Less common, however, are reviews of the assumptions and theory underlying the pathways between intervention and outcome. We consider the hypothetical case for interventions to empower female farmers, either by prioritising women for new investments or re-allocating existing resources. Empowerment is defined as increased women's decision-making authority related to agricultural resources, management and production, and income. We hypothesise two avenues through which productivity or health benefits might arise: (i) eliminating female-male differences in, e.g. input access; or (ii) leveraging gendered risk, time, and social preferences leading women to differentially allocate resources. A review of evidence highlights the extent of support for the baseline, behaviour change, and economic benefit assumptions behind these hypothesised avenues. Findings suggest returns to investing in female farmers could be significant in various contexts but estimates of economic returns to empowering women in agriculture remain limited.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08846
Notes:
Pages 265-283 in Dawson, Julie C. and Morales, Alfonso (eds.), Cities of farmers: urban agricultural practices and processes. United States: University of Iowa Press, Iowa City. 333 pages.
18 pages, This study examined gaps in climate information within public agricultural extension in Limpopo Province, South Africa. It assessed extension officers’ climate change perceptions, knowledge and climate education. Lastly, the study examined the extension approaches for overall suitability of climate information disseminated to rural smallholder farmers. The results indicated that participants were predominately male, with tertiary education. Education levels had an influence on exposure to climate education and extension approaches in disseminating agricultural information to farmers. There is a need to retool extension officers in climate change extension work, integrating indigenous knowledge to increase suitability and acceptability of information by smallholder farmers.
