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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Smolan, Marvin (author), Hollander, Stanley C. (author), Lazer, William (author), Mertes, John E. (author), Meissner, Frank (author), and Regan, William J. (author)
Format:
Journal article
Publication Date:
1961-07
URL:
http://search.ebscohost.com.proxy2.library.illinois.edu/login.aspx?direct=true&db=cms&AN=25650412
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09351
Journal Title:
Journal of Marketing
Journal Title Details:
25(5) : 90-93
Subject Term:
advertising , food , marketing , print media , sales , sales promotion , agricultural , produce , review , articles , industry , and oil (petroleum)
