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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Agri Council of American Business Media (ABM).
Format:
Research report
Publication Date:
2009
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29390
Notes:
Via online. 5 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gallo, Anthony E. (author)
Format:
Report
Publication Date:
1984-01
Published:
USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10576
Notes:
37 pages., ERS staff report - No. AGEX831007. Also available online from Hathi Trust Digital Library., via library catalog., Food manufacturers spent $7 billion in advertising in 1997. Most of
this advertising focused on highly processed and highly packaged
foodswhich also tend to be the foods consumed in large quantities
in the United States relative to Federal dietary recommendations
such as the Dietary Guidelines for Americans. Advertising expenditures on meat, fruits, and vegetables are negligible. In contrast, the
U.S. Department of Agriculture spent $333.3 million on nutrition
education, evaluation, and demonstrations. This is approximately
what the food industry spent on advertising just for coffee, tea, and
cocoa, or for snacks and nuts; slightly more than half (60 percent)
the amount spent on advertising for carbonated soft drinks, and less
than half the amount spent promoting beer, or candy and gum, or
breakfast cereals.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Morrison, Mary E. (author)
Format:
Journal Article
Publication Date:
2009-11-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30286
Journal Title:
B to B
Journal Title Details:
94(15) : 12
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Semler, Jack (author)
Format:
Journal article
Publication Date:
2014-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
Journal Title:
Agri Marketing
Journal Title Details:
52(5) : 25
Notes:
Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Henderson, Dennis (author), Brenes, Jose R. (author), and Sheldon, Ian M. (author)
Format:
Journal article
Publication Date:
1992-02
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22311
Journal Title:
Journal of Food Distribution Research
Journal Title Details:
23(1) : 137-152
Notes:
Economic analysis reveals positive and statistically significant impacts of expenditures on television advertising and advertising in consumer-oriented print media.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Morrison, Mary E. (author)
Format:
Journal Article
Publication Date:
2009-06-22
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30278
Journal Title:
B to B
Journal Title Details:
94(9) : 4
Notes:
Reports on the complexities of agricultural marketing, including the role of traditional and new media for serving producers.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2007-08-30
Published:
USA: Lessiter Publications, Brookfield, Wisconsin.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26310
Journal Title:
Farm Equipment
Notes:
Posted at www.lesspub.com, Via web site edition. 2 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Henderson, Lynn O. (author)
Format:
Journal article
Publication Date:
2006-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24635
Journal Title:
Agri Marketing
Journal Title Details:
44(6) : 30
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
News releases
Publication Date:
2014-07-18
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02920
Notes:
Agri Council of American Business Media. 1 page., Report of research by Readex Research among ag marketing professionals from the U.S. and Canada.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kelley, Kathleen (author) and Kyde, Jeffrey (author)
Format:
Journal article
Publication Date:
2012-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00990
Journal Title:
Journal of Food Distribution Research
Journal Title Details:
43(1) 43-49