- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kelley, Kathleen (author) and Kyde, Jeffrey (author)
- Format:
- Journal article
- Publication Date:
- 2012-03
- URL:
- http://ageconsearch.umn.edu/handle/139450
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00990
- Journal Title:
- Journal of Food Distribution Research
- Journal Title Details:
- 43(1) 43-49
- Subject Term:
- advertising, attitudes, consumer attitudes, consumers, direct marketing, e-mail, fruit, media effectiveness, media selection, print media, promotion, roles, vegetables, marketing communication, blogs, social media, and Twitter
