Search

    Start Over Subject Term advertising Subject Term food Subject Term message content

    14. Burger King ditches TV ad, asks leading extension scientist for help

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brooks, Rhonda (author)
    Format:
    Journal article
    Publication Date:
    2020-07-22
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11910
    Journal Title:
    Drovers
    Notes:
    Online from publication 2 pages., Report about removal of Burger King TV advertisements inaccurately touting the use of lemongrass in cows' diets to reduce methane emissions by "up to 33%."

    16. Communicating ethical arguments to organic consumers: a study across five European countries

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Naspetti, Simona (author) and Zanoli, Raffaele (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00085
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    2(3) : 253-273

    17. Comparative effectiveness of executional elements in TV food advertising on recall and persuasion: 15- versus 30-second commercials

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stanton, John L. (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29965
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    15(1/2) : 137-152
    Notes:
    Via UI electronic subscription.

    18. Comparison of food groups and health claims appearing in food advertisements in 3 popular magazine categories

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lohmann, Janet (author) and Kant, Ashima K. (author)
    Format:
    Journal article
    Publication Date:
    2000-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16680
    Journal Title:
    Journal of the American Dietetic Association
    Journal Title Details:
    100(11) : 1396-1399

    20. Creating relevancy in scientific information: an analysis of the impact of motivational salience and involvement on visual attention

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fischer, Laura (author), Meyers, Courtney (author), Cummins, R. Glenn (author), Gibson, Courtney (author), and Baker, Matt (author)
    Format:
    Paper abstract
    Publication Date:
    2018-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10010
    Notes:
    Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.