Creating relevancy in scientific information: an analysis of the impact of motivational salience and involvement on visual attention

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fischer, Laura (author), Meyers, Courtney (author), Cummins, R. Glenn (author), Gibson, Courtney (author), and Baker, Matt (author)
    Format:
    Paper abstract
    Publication Date:
    2018-02
    URL:
    https://sites.google.com/a/extension.org/saasagcomm/proceedings
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10010
    Subject Term:
    advertising, appeals (message), attitudes, biotechnology, food, information processing, livestock, message content, participation, readership, research communication, research methods, scientific communication, values, visual communication, genetic engineering, science communication, motivation, frames, antibiotics, genetic modification, attention, attitude change, selective exposure, eye tracking, salience, and involvement
    Notes:
    Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.

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