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Creating relevancy in scientific information: an analysis of the impact of motivational salience and involvement on visual attention

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Fischer, Laura (main author), Meyers, Courtney (author), Cummins, R. Glenn (author), Gibson, Courtney (author), Baker, Matt (author)
Format:
Paper abstract
Publication Date:
2018-02
URL:
https://sites.google.com/a/extension.org/saasagcomm/proceedings
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, appeals (message), attitudes, biotechnology, food, information processing, livestock, message content, participation, readership, research communication, research methods, scientific communication, values, visual communication, genetic engineering, science communication, motivation, frames, antibiotics, genetic modification, attention, attitude change, selective exposure, eye tracking, salience, involvement
Notes:
Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.