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    1. Eat to live: TV food ads make kids eat

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Watson, Julia (author)
    Format:
    Report
    Publication Date:
    2006-06-16
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24394
    Notes:
    UPI via LexisNexis Academic. 2 pages., Discusses evidence from the United States and the United Kingdom showing that children eat more "after being bombarded with TV food ads."

    2. Improving label reading via motivation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, James F. (author / Department of Agricultural Communications, University of Illinois)
    Format:
    unknown
    Publication Date:
    1974-06-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22907
    Notes:
    In Proceedings of the First National Symposium on Pesticide Labeling, Part 1: Presentations. Proceedings held June 3-4, 1974, in Washington, D.C.

    4. The biggest bang for the buck: valuation of various components of a regional promotion campaign by participating restaurants

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Xie, Ran (author), Isengildina-Massa, Olga (author), and Carpio, Carlos E. (author)
    Format:
    Journal article
    Publication Date:
    2014-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02711
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    46(2) : 193-208

    6. The harpoonist

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1911
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16435
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    22(8) : 76-81
    Notes:
    Cites advertisements of questionable effectiveness, including one with a headline, "Big spring boars" accompanied by a large portrait of a man and his wife.

    7. The pork story: legend and legacy

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Paul, Rolland "Pig" (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
    Format:
    Book
    Publication Date:
    1991
    Published:
    USA: Lowell Press, Kansas City, Missouri, for National Pork Producers Council
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08259
    Notes:
    197 pages., Includes development and effectiveness of the advertising campaign, "Pork: the other white meat."

    8. The use of nostalgia in television advertising: a content analysis

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Unger, Lynette S. (author), McConocha, Diane M. (author), and Faier, John A. (author)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05873
    Journal Title:
    Journalism and Mass Communication Quarterly
    Journal Title Details:
    68(3) : 345-353

    9. Using animated spokes-characters in advertising to young children: does increasing attention to advertising necessarily lead to product preference?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neeley, Sabrina M. (author) and Schumann, David W. (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05948
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    33(3) : 7-23

    10. Which ad pulled best?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1958-02-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07270
    Journal Title:
    Printers Ink
    Notes:
    Hal R. Taylor Collection, Reprint from Federal Extension Service, U.S. Department of Agriculture. 2 pages., Audience response to two ads run in Parents' Magazine offering a free booklet.